BBC News

The BBC News is a non profitable organisation. Therefore, this means that they do not gain any profits from the shows that they broadcast however; there funding and revenue comes from the T.V license that the general public pay.  The BBC news sector is responsible for gathering information regarding any new around the world whether that's about war, crime etc. he department's annual budget is £350 million; it has 3,500 staff, 2,000 of whom are journalists.Through the BBC English Regions, BBC News has regional centres across England as well as national news centres in Northern Ireland,Scotland, and Wales. All regions and nations produce their own local news programmes and other current affairs and sport programmes.In 2004, the BBC celebrated 50 years of television news broadcasts. BBC News journalists, cameramen, and programmes have won awards over the years for reporting, particularly from the Royal Television Society. The BBC founded the BBC College of Journalism in 2005 as a part of the BBC Academy, following recommendations made after the Hutton Report.

Case Study Peer Assessment

The person who I am assessing is Danyaal.

He has researched 'Batman - The Dark Knight Rises'. Overall he has covered Mostly print media rather than broadcast and e-media. Example of broadcast he could use are interviews of the main stars, trailer analysis. For E-Media he could have used/taken screen shots of the official twitter page and Facebook and talked about the main points of both and what stands out.
An Example of Print he has used is the DVD cover of The Dark Knight Rises however, links or examples that's analysed aren't shown for e-media or broadcast. I can't find an overall link with Ill Manors with The Dark Knight.

In order for Marvel to target their main market which is young children they had signed a deal with many fast food companies one of the main ones is burger king. At burger king they had provided mini action figures of the charters of the Amazing Spider-man in a way to build hype about the movie overall. This enables them to allow the child to be excited for the up coming movie of Spider-Man. Furthermore, there has been discussion whether using fast food to target their market is a good decision or not. Due to the fact that fast food is fattening however, the concept of Spider-Man is to be healthy and strong but their marketing campaign is challenging the values and ideology of spider-man as a whole.

Character Representation - The Amazing Spider Man

The amazing spider-man representations are fairly stereotypical. For instance, we witness that a white male is in power and has control over situations. He is also represented to be brave, strong and fearless which is a stereotypical representation of a hero. In addition, the dark past the individual has also can be referred as stereotypical due to the fact that most superheros have dark secrets of their past that no one knows. Therefore, what secret they have is something that makes them stronger for the future and situations that they are in currently at that time. In addition, we witness in the trailer for Spider-Man that the girl in there is a princess according to (Vladimir Prop's theory) she is shown to be someone who is close at heart and who someone who the main protagonist has in interest in a lot. In addition, outside the movie the main star Andrew Garfield is represented to have a lot of pressure due to the fact the media question him and talks go on whether he can play Spider-Man better compared to the previous spider-man played by Tobey Maguire. Tobey Maguire had been the first ever actor to play the super hero spider-man on box office. Due to the fact that he was successful in playing spider-man there is pressure on to Andrew Garfield from the media so see whether he was able to play spider man as well as the previous. As previously mentioned in an interview after the release of spider-man Anderw Garfield had touched upon a topic that we are all superheros in our own unique way. He gave examples such as his brother who is a doctor, journalist etc. Therefore, overall suggesting that spider-man him self is normal like us, we need to find our inner hero/ we have our own heroic impulses. The place that is targeted is New York city. New York city is a city which is known all across the globe and people around the world would want to visit it regardless. It has been shown to be targeted in numerous movies for instance, Die Hard, King Kong etc. New York had been shown to be vulnerable then in the end to be strong and able to over come what problems there was. This can also be linked closely to the 9/11 attacks and enforcing that America overall is a strong country that can over come any large scale problem. Therefore, it's an dominate display of America and New York as a whole. There is also a alternative representation of teenagers due to the fact that we witness a teenager who has great responsibility. Normally teenagers are shown to be irresponsible however, The Amazing Spider-Man shows more of a responsible and tender side too teenagers. Apart from the love interest and normal high school problems such as homework, relationship stress bullies.

The Amazing Spider

The Amazing Spider-Man was involved studios such as Columbia Pictures, Marvel Entertainment, Laura Ziskin Productions, Ard Production inc. and Matt Tolmach Productions. The movie was distributed by Columbia Pictures. The Cinematography was produced by John Schwartzman.

In order to promote The Amazing Spider-Man they had came up with a clever Viral marketing campaign. Which was a graffiti logo of the spider-man logo. Similar to the Plan B tag London Campaign which happened across The United Kingdom predominantly in the London area.

Graffitit of the logo in Seattle, Washington 

The Amazing Spider-Man - Game

Prior the release of The Amazing Spider-Man marvel had ensured that their was a game to be released. Beenox, Other Ocean Interactive and Gameloft had developed the game for The Amazing Spider-man. It was released on platforms such as Play Station 3, IOS, X-Box 360 etc. Overall the success of the game was good however, was predominantly targeted towards a younger audience e.g. 3+ or 5 - 13 year old perhaps. Overall, the ratings were fairly decent for the game Game Informer had rated it 6.75/10, Game Spot 7.5/10 and IGN 7/10. These were fairly good reviews however, the movie was more successful due to the fact that it had showed more of an insight of the life of peter park whereas, the game obviously just focused on the main plot of good defeating evil. In addition, the movie introduced a new Peter Parker played by Andrew Garfield. Therefore, the main and most focus by viewers of the previous three Spider-Man movies was whether he was able to play it as well as the previous one.

The Amazing Spider-Man: Awards

Overall the movie The Amazing Spider-Man had 3 wins and 25 nominations -

They were nominated for an 'Outstanding Action Performance by a stunt Ensemble in a motion picture' In addition, a list of Actors were nominated for their performance and contribution for the movie.

• Won - ASCAP Film and Television Music Awards 2013
• Nominated - Academy of Science Fiction, Fantasy and Horror Films, USA 2013
• Nominated - Annie Awards 2013
• 2nd Place and 3rd Place - Key Art Awards 2013 
• Nominated - Kids Choice Awards, USA 2013
• Nominated - MovieGuide Awards 2013
• Nominated - People's Choice Awards, USA 2013
• Nominated - Rembrandt Awards 2013
• Nominated - Kids Teen Choice Awards 2012 
• Nominated - Visual Effects Society Awards 
• Nominated - World Stunt Awards 2013

The Amazing Spider-Man

Domestic Total Gross: $262,030,663
Distributor: Sony / Columbia	Release Date: July 3, 2012
Genre: Action / Adventure	Runtime: 2 hrs. 16 min.
MPAA Rating: PG-13	Production Budget: $230 million

http://www.boxofficemojo.com/movies/?id=spiderman4.htm

The Amazing Spider-Man - Slide Content

The trailer of The Amazing Spider-Man starts off extremely mysterious as we witness a young Peter Parker saying his 'final' goodbyes to his parents. This attracts the audience as they wonder where are they going? why are they leaving him? will they return?. As he looks at his parents leaving him it transitions into the present of Peter Parker in high school. Whilst in high school he seems as he's segregated due to the fact that many people look at him weirdly as he walks past. This suggest he is either anti-social or is called a geek due to the fact that he is outstanding in Science. As there have been three previous Spider-Man movies the audience already have an insight into his lifestyle therefore, not much is conveyed or remains a mystery apart from the fact that what happened to his parents. Therefore, this creates and enigma code for the audience due to the fact that it remains a mystery to the audience of what happened to his parents. Overall, this movie remains more mysterious compared to the other three that were produced before. Towards the end we witness a one shot scene where there is a point of view shot of Spider-Man free roaming around. The shot connotes that we are one with Spider-Man in a sense. For instance, in a previous interview prior to the release of The Amazing Spider-Man, Andrew Garfield (spider-man) had talked about how everyone has heroic impulses he also had given an example of his brother who is a Doctor. He said doctors journalist have heroic impulses due to the fact they save life similar to Spider-Man himself. Therefore, this is a similarity across two platforms of broadcast. One of which is an interview with the two main stars of The Amazing Spider-Man the other is of the actual trailer of The Amazing Spider-man. In addition, towards the end the Spider-Man logo is just shown by its self with no title. This shows that the audience know the Spider-Man brand well enough that they don't require any title alongside of it in order to know the brand. Therefore, showing the global success it has had around the world to date. In addition. in the interview of the two main stars of The Amazing Spider-Man Andrew Garfield has mentioned about how Spider-Man is a legendary as there have been adaptations, toy, commercials movies, games etc. of Spider-Man and how he's become a global household name over the last 50 years. This is again another example of similarities between two broadcasting videos. The difference between the two broadcasting texts is that one is a trailer. The trailer shows multiple clips from the movie in order to explain the plot of the movie. Where as the interview focused more on the actual stars overall and the performance and history of their knowledge of Spider-Man.

The Amazing Spider-Man

The main title is smaller compared to the image due to the fact that most of the audience members will know that this is spider-man as he there have been many recreations and films about the superhero for the last 50 years. The style in which the font is produced is italics therefore, implying that everything that happens in the movie will be a quick pace and will be edgy. In the poster we witness the protagonist of the movie Spider-Man himself. The image shows the protagonist to be the centre of attention. We witness that the eyes of the protagonist is on the city therefore, signifying that he has his eye on the city and he is there to protect the city from any danger. In addition, there are scratches on the protagonists chest therefore, this suggests that violence is too follow during the movie. Also the scratch going through the logo of the spider therefore, this suggest that a part of him was torn or ripped apart, like almost something is missing. The atmosphere conveyed is of dark colours. The dark colours suggest that the protagonist perhaps could have a dark past and he finds peace and light through becoming spider-man. Furthermore, the spider webs behind him could work as a barrier between him and the city. due to the fact that he has found a new personality and has a secret that he must keep away from everyone. In addition, the web behind him can also signify that he is out to protect the city and nothing can stand between him and the city. therefore, the light behind him suggests he will be the light and hope for the city when they're in darkness/trouble. The title 'The Amazing Spider Man' suggest that he is a superhero that's different compared to others hence the word 'amazing. In one interview with the stars of the amazing spider man the protagonist has mentioned how Spider-Man is truly 'amazing'. He had also mentioned that how we all have heroic impulses within us. Therefore, suggesting we are all heroic in our own ways. There are no director names mentioned this may be because it's a brand new fresh spider-man. Therefore, the focus is mainly on him rather than any one else.  The similarities between this piece of text and the broadcasting is that they both mainly focus on the main protagonist. In addition. both the trailer and the official poster for The Amazing Spider-Man give off a moody/mysterious atmosphere. They have conveyed this specific atmosphere in order to correlate with the main narrative of the movie which is 'What happened to Peter Parkers parents?, Where are they now? Why did they leave him?'. Therefore, the gloomy atmosphere contributes to these questions the audience may think when viewing the movie or trailer. However, the two texts differ. One text allows the audience to view the plot and potential story/narrative of the movie. Whereas, the poster just conveys and gives off a particular emotion to the audience. Posters tend to be more boring to the audience as they're not viewing any action or story line. But the poster gives of an emotion to the movie overall.

Film Media Context - The Amazing Spiderman

On the Facebook page for The Amazing Spider-Man there are currently preparing themselves for the latest movie in the franchise which is The Amazing Spider-Man 2. In the description they have mentioned the release date including that people area able to now purchase The Amazing Spider Man on DVD and Blu Ray.The Facebook page is currently busy with promoting The Amazing Spider-Man 2.  This is also the same with the twitter page for The Amazing-Spider-man however, they still have photo's such as 'throwbacks' of the first amazing spider man. It contains screen captures from the first movie therefore, still promoting it in a sense however, also building extensive hype up for the up coming Spider-Man Movie. On YouTube there are multiple trailers including small clips from the movie. The clips allows the viewers to have a feel of the movie and see whether they would want to watch it or not. 

For Print There were posters around the Global Promoting the movie, Predominantly they were around Broadways, shopping center, billboards etc.  Other than promoting themselves the most obvious way the team for the marketing campaign had thought thoroughly about having a spread about the movie on a magazine. The exclusive on set tag line suggests they only have this information. Therefore, they are the hot magazine to read. This enables both production team and magazine to build a hype. However, also promotes the movie in a positive way.

Film Media Context - The Amazing Spiderman

In this interview we witness two of the characters from The amazing Spider-man. The protagonist Andrew Garfield talks about how the hero Spider-Man had impacted his life as a kid till now.  He talks about the character who he plays 'Peter Park' that he's a normal average guy apart from his great knowledge of science including his heroic impulse. He links the heroic impulse of Spider-Man to an actual person his brother, due to the fact that he is a doctor and saves peoples life. What Andrew Garfield is trying to imply is that you don't have to have special powers in order to be heroic. Even job's you may do for a living such as being a fireman, police officer, mother and doctor could be viewed as heroic. The interview allows those viewing it feel as if they are heroic them self due to the fact that Peter Parker was normal however, he gain super powers and become heroic and brave. The interview predominantly focuses on the two actors in depth about their opinions and view on Spider-Man and scenes they had to shoot during filming.

Ill Manors

1.) The Ill Manors Tag London campaign is a campaign disagreeing with what is said within the media about 'council estate' people. They are ensuring that the message they want to convey is shown in a unique way by marking themselves in London in order to show they belong in society. Due to the fact they blame the government and society about problems they face. Those who are also tweeting the hastag also seem relatively angry toward society and those in authority.

2.) The Ill Manors Tag London Campaign has helped the promotion of Ill Manors due to the fact that it allows fans to have interactivity with Plan B. The twitter account had said if you were to tweet us your opinion of the current UK Climate they will respond in graffiti to their tweets. Not only this is a creative way of responding to tweets it is also reinforcing the stereotype of council estate individuals. As people normal view them to be wrecking and destroying and commonly associate them with the London 2011 Riots.

3.) There are links between the Ill manors campaign as they are trying to get a message across of Tagging London, which is also stereotypical. It links with with interviews such as the BBC Radio one interview however, also links with the TEDx Lecture. The reason for this is because at the TEDx Lecture Ben Drew had talked about how its wrong how 'chavs' are stereotyped and don't know better however, is living up to and reinforcing it to the actual genre and story line of Ill Manors.

4.) This campaign could perhaps be more successful than a normal traditional campaigns due to the fact that they are using social networking in order to promote the movie and the music. Due to the fact that the internet is commonly used by the target audience that Plan B is predominantly targeting Via music including with filming career now. E Media platforms are becoming more and more essential for institutions and the director as they have a variety of ways in order to promote and ensure that they are having a great deal of 'hype' and gathering for the build up of the movie. Ill Manors has successfully used this in the Tag London campaign with the hastag. Hastags are commonly used as they are used for short communication in social media platforms.

ILL Manors - E Media

YouTube - Plan B UK Channel 

On Plan B's YouTube channel there were six videos dedicated to Ill Manors four of the six videos were videos promoting the title song for Plan B's movie including the actual video its self. The other two videos are ones that focus on Plan B such as the interview on BBC Radio One where he concentrated on the career of his music and how it correlates with the movie ILL Manors. The other video is of the Prodigy's remix of the ILL Manors track on Plan B's. In addition, other than Ill Manors there are videos of Plan B's own music there from his albums and singles.  The target audience of him music may want to follow his movie therefore, he had posted the music only of Ill Manors in order to attract them with the music used in the movie. Therefore, hopefully allowing them to view the movie too. On the page for Plan B UK it has links to his sound cloud, Facebook and twitter allowing people to access them and follow his career further on.

Instagram - Plan B

Ill Manors hasn't been used effectively and not as well compared to twitter and facebook in order to promote the movie. Furthermore, it's hard to find Plan B's actual instagram as we don't know what account is really his. In addition, from the research i has conducted not many has tags were used in the process to promote Ill Manors on instagram however, on twitter they were used due to the fact that twitter is well known to use hastags as such.

The photos above are from Plan B's instagram. The first photo is of one of the characters from Ill Manors throwing up. This image is a strong image due to the fact that it plays on the words 'ill manors'. It also further builds a 'hype' on the movie Ill Manors. We're able to witness this from the two screen shots as one of the screenshots is of Plan B preforming on BBC for the promotion of Ill Manors. In addition, the other screen shot is on set of Ill Manors. Whilst on set for Ill Manors this build up an hype for Ill Manors for his current target audience.

Twitter ILL Manors 

The twitter feed for Ill Manors hasn't been updated since 17/01/13. The last post talked about how people are able to win a copy of Ill Manors and how one of the institution which played a part in the success of Ill Manors is celebrating their 15 year anniversary. There were no hastag visible on the ILL manors page however, on Plan B's twitter he has used in his BIO '#IllManors' therefore, creating synergy between his musical career and his director career. Hastags weren't used in the actual tweets however, used in the images provided for the followers in order to show the hype and promotion for Ill Manors. Pictures such as people lining up for the release of Ill Manors DVD/ album at Oxford Streets HMV, built a hype for the actual video including a promotional method. The pictures of other people purchasing Plan B's movie allows others to view that they are purchasing it therefore, they would feel the need to purchase the movie themselves. One of the tweets used to promote Ill manors in 2012 was when they had posted a image of an review of the movie album. The tweet showed the article and also it was mentioned that it has received 5 stars for the quality of the movie. Therefore, reassuring the audience that's it's a album that's worth purchasing. It also gives the audience a insight of what the movie may contain due to the fact that the album has already received 5 stars. Another tweet that was used in order for the promotion for Ill Manors was the Tag London campaign with the image of the London campaign. The campaign took place between the 19th - 22nd of July. It consist of twitter followers to hastag '#ILLMANORS' and then graffiti artists with 'tag' the tweets around the London Skyline. This was a good promotional method in order to attract an ensure that the audience is taking part in the campaign. Also it includes the audience of Ill Manors. 

Facebook - ILL Manors 

The Facebook page for Ill Manors has had 30,15 likes on the official page. The top of the page promotes the movie Ill Manors is promoted through the header of the page. It contains an image of Ill Manors with the DVD saying now available, on demand etc. On the page for Ill Manors we're able to witness a great deal of promotions/competitions. One of them is a image/poster informing people that the industry are recruiting new talent. Therefore, this links with Plan B's method of educating and how to get youngsters off the streets. He further explained it at his TEDx Lecture leading up to the build up of the official release of Ill Manors. Also there is promotion of Revolver Entertainment which are the distributors of the Plan B's movie Ill Manors. In addition, another promotional method was used in order to still create hype for Ill Manors. Furthermore, there is a poster of the Brit Awards 2013 and it says on it that Ill Manors has been nominated for two award. This shows the success and the hard work Plan B has put into Ill Manors in order for it to be nominated. Same as the Twitter post the Facebook post of Tag London is followed with the same prince able is followed through the campaign of Ill Manors online. 

Ill Manors Exam Style Question

The codes and conventions are used in order to promote media products. For instance, the movie Ill manors directed by Plan B used E-Media. The E-Media platform enabled Plan B to link both social media platforms (Facebook and twitter) in order to promote the movie as best as possible. We witness on the Facebook page of Ill Manors that there is a photo of nominations that they are up for however, on the twitter page their are 'has tags' used in order to promote and take part in a competition to win a copy of the Ill Manors DVD. The similarities between these two social media platforms is that the content in some parts uploaded are the same e.g. release dates, touring dates etc. Furthermore, they both follow the same principle of promoting the film overall. In addition the social media platforms allows Plan B to create synergy with his own personal twitter account and Facebook account as he promotes both on each platform. This links with the broadcasting side of promoting Ill Manors. On BBC Radio One Plan B was interviewed about his work on the movie Ill Manors and the soundtrack behind it. The conversation about the soundtrack links more with the twitter page due to the fact that Plan B had promoted a 'Ill Manors Music Tour' on the page. In the interview he doesn't mention it however, talks in great detail about the soundtrack and how it builds a strong effect to the media text.

Ill Manors .

In the social media platform in order to promote Ill Manors including Ben Drew overall two dominate social networking sites Facebook and Twitter thrived. The social networking sites offered free give a ways/competitions for their viewers such as the converses including one promotional offer that was mentioned previously the Ill Manors websites where individuals are able to have a free copy of Ill Manors when using a specif 'has tag'. The Facebook page in one individual page for Plan B and the Ill Manors movie. This creates synergy between the two as Plan B is able to link his musical career with the movie of Ill Manors due to the fact that he had produced all the soundtracks for the Ill Manors. Furthermore, this links with one of the previous tweets that Ben Drew had posted on his twitter account about him having radio interviews/mini tour of him preforming his soundtrack of Ill Manors. In addition, in one screenshot there was a image of Ben Drew's movie being nominated for two award therefore, showing that his film has been a success due to the fact that it's recognized. 

Ill Manors Print

• Main Title 
• Picture of Protagonist 
• Certificate of age
• Ratings from reviewers
• Distributor
• Summary of the movie  
• Date of Release 
• Main Characters 
• Slogan
• Social Media Links

For the DVD for Ill manors we are able to establish the ill manors brand from the setting and the character. Due to the fact that there has been a campaign for ill manors the audience will be able to witness the brand and relate it easily back to Ben Drew himself. Furthermore, We can establish the brand from the characters displayed. We can also establish the brand from the distribution of plan B Which is a blade therefore, people can easily commonly associate with plan B and Ill manors. There are similar color schemes which follow the same pattern for instance, the DVD Cover and the Review poster of Ill Manors. However, the poster doesn't but it still gives off a 'moody' 'glum' feeling when a individual views it.

The synergy in this DVD cover is that the title is the same throughout all print of Ill manors including the picture and the character displayed. In addition, there is synergy between all of them due to the fact that Plan B is mentioned in away. For instance, their is a mention of his tracks throughout the campaign of ill manors with the interviews shown such as the Radio One interview. The soundtrack plays an significant part in Ill Manors due to the fact that each track connotes a back story for each character. Therefore, giving the viewer a insight of what their lifestyle was like. This links well with Plan B's own musical talent of him rapping. Therefore, there is synergy between the two. 

Mock Exam

WWW - Well Written answer, especially Q3 Representation
EBI - Add a paragraph to Q4
          You don't explain 'why' by talking about the techniques used.

Grade - C-

Question 4 - Media Audiences

Last Added Paragraph to Q4 of Media Audiences 

In the clip for  Embrace life by Sussex safer roads it had appealed to a large gathering of audience. The clip for safer roads had appealed to a large audience due to the fact that there were no age limits of the audience. Each member of the family had a focus upon them. the child shown in the safer roads advertisement breaks the target audience barrier therefore, by adding a child it appeals to a wider audience including children at the same time. In addition, this media text appeals to main streamer due to the fact that the family follows brands that well known and have a large and popular gathering. Also it hold stereotypical family values. By showing a white middle class family it enables the audience to understand what there lifestyle is like. Therefore, it's a short way of communicating in order for the audience to know what type of family they're like and what lifestyle the share and have. This theory is mention by Perkins as 'stereotypes are used in order to have a short communication for the audience of the product'. .Moreover, it was given a large platform the Internet. In order to target and 'viral' attract inform and educate their audience about safer roads. The internet has no age restrictions similar to the actual advertisement of the Sussex safer roads as it has no further target audience.

Practice Exam

Plan B Print Texts : Interviews

Men's Health Interview 

I would say that the target audience for the Men's Health magazine for Plan B's interview is primarily C2/D/E demographics specifically for this interview due to the fact that it's more of an insight into plan B not into the movie there for high classes that may know about Plan B's movie may not find this text appealing. I would say aspires would read this text due to the fact that they may aspire to get fit and healthy like plan B. The platform of the interview of Mens Health is being used in order to motivate others who are de-motivated in order to lose weight therefore, witnessing a star that individuals may look up too they may be motivated in order to be like plan b and loss weight. The article of Plan B for men's health entertains in a sense due to the fact that the language that plan b uses during the interview. he isn't hesitant with the language he uses in. furthermore, it informs the audience in the way that they should loss weight as it's essential for them to do. There is a platform for individuals to take part and participate in as they're able to add comments about whether they enjoyed the article etc. In addition,  narrative is used in the text as we witness Plan B talking about how he cut his alcohol consumption and then became fit. Where is strolls/walks in the parks gradually started to become runs in the park. Then the weight went away and he came much fitter than before. As a person overall he feels more better and fitter whereas, before he didn't as much.

Q Magazine 

I would say that the target audience for the Q magazine interview are those who are continuously following plan B and how are fans of him. Again aspires/ explores will be targeted more towards them. The demographic following for this interview I would say is C1 or C2 below. The interview is fairly causal however, talks about how Plan B wanted to create a controversial track again in order "get under peoples skin". Therefore, this is entertains those who are viewing it in a sense as they get a sense of excitement as Plan B is going against authority. For the interview for Q magazine their is a section where individuals are able to put down their personal views about the interview. However ,this one in particular no one had given any feedback or any sort of comment. The interview does follow a narrative partner in a sense as plan b had stopped making controversial music and then he done it again however, it managed to reach the charts and topped no 1. Therefore, it follows a narrative pattern in a sense as at first no one listened to the music that was controversial at first however, now they have done and it's done relatively well in the marketing and charts overall in the United Kingdom.

Guardian Interview

I would say that the target audience for this interview of plan b interview are those who want to know about plan B so a demographic of B below. Fans of Plan B would like to know why he started music and his background growing up. The Interview is full on interview about Plan B's life story it's and in depth about his up's and downs from the start till now. The article informs the audience of what has been happening in plan B's life and the way he has succeeded over the last few years. The article doesn't allow the audience to interact as in adding comments however, allows them to share the actual article via twitter.

Shortlist Interview

The short-list interview is again similar to the other target audience mentioned. Again its more towards critic in a sense however, Plan B's fans. The demographic for those willing to read the text will be C2/ D .The text is more of a relaxed interview where we again see Plan B use language that is inappropriate however, he still uses it suggesting he doesn't care at all what people think about him. The interview is relatively entertaining due to the fact that he talks about the experiences he has gone through during the process of producing ill manors. Furthermore, it's relatively a relax interview as he seems to be fairly open with the language used including in the way he's projecting himself. The platform allows the audience to take part into and contribute as they have an 'add comment' section where individuals can give their say about the article of Plan B's interview. Narrative is used in the story for instance, we see plan B having a problem as he hasn't slept in 48 hours then he had a tour to do. furthermore, he lived on alcohol and red bull of the period of time during that period of time he was 'smashed' through the lack of sleep he had. however, in the end he preformed well and done what he needed to with the influence of alcohol. In addition, he told another story about how a guy was trying to get his girl friend to sleep with plan B. Plan B found her relativity attractive and gave the example of the devil on one shoulder and on the other an angle telling him not to sleep with her. In the end he morally did the right decisions and didn't sleep with one of his fans girlfriends.