Monday 24 March 2014

Film Media Context - The Amazing Spiderman

On the Facebook page for The Amazing Spider-Man there are currently preparing themselves for the latest movie in the franchise which is The Amazing Spider-Man 2. In the description they have mentioned the release date including that people area able to now purchase The Amazing Spider Man on DVD and Blu Ray.The Facebook page is currently busy with promoting The Amazing Spider-Man 2.  This is also the same with the twitter page for The Amazing-Spider-man however, they still have photo's such as 'throwbacks' of the first amazing spider man. It contains screen captures from the first movie therefore, still promoting it in a sense however, also building extensive hype up for the up coming Spider-Man Movie. On YouTube there are multiple trailers including small clips from the movie. The clips allows the viewers to have a feel of the movie and see whether they would want to watch it or not. 

For Print There were posters around the Global Promoting the movie, Predominantly they were around Broadways, shopping center, billboards etc.  Other than promoting themselves the most obvious way the team for the marketing campaign had thought thoroughly about having a spread about the movie on a magazine. The exclusive on set tag line suggests they only have this information. Therefore, they are the hot magazine to read. This enables both production team and magazine to build a hype. However, also promotes the movie in a positive way.

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