Audience - Focus Group : Media Research and Planning

The focus group involved us pitching our idea's to the class. During this process we gave a explanation of our idea and linking it to programs that link to our program as a whole. We gave detail about characters, narratives and locations. In addition, we talked about possible scheduling and where it may be broadcast and why it may appeal to the demographic age of 15 - 35.

During our focus group we had recorded the pitch ideas that we gave and the feedback received from the focus group that we had pitched our idea too. During the process of the focus group one of the members from the group pointed out how it would be useful to schedule our program at a different timing from what it was previously. He pointed out how another program would be airing on other days therefore, it's best to schedule our program on Wednesday. Our actual original scheduling was going to be on a Friday however, one of the people from the focus group again pointed out how Fridays are days that many associate by going out with friends and family therefore, we may not receive enough viewings on that time specifically .Our episodes will last 1 hour therefore, the timing of the program would be from 8:00pm - 9:00pm. Our program is fairly close to the watershed timing due to the fact that our story line fits in during that timing. A story of a serial killer would be best to show around that time as we've been given the instruction about our program broadcasting post-water shed. Furthermore, another point that was pointed out during our focus group discussion was about having a help line if any viewer was effected or has enquirers about the situation that had taken place during the episode. In the episodes to come they will have a 'sickening' twist and is the story line becomes more gruesome. However, it stays within the limits of the water shed.

Our program will be targeted towards 17 - 35 year olds. We've picked the starting age from 17 as all the characters that will be casting in the the program will be of that age. In addition, it's likely that that teenagers below the age of 17 may still watch this however, 17 - 35 will predominantly watch this program. We have a large target audience due to the fact that we will be airing this program on E4 which has a target audience of 15 - 35 which is similar to ours. Therefore, it's best to schedule our program on there. We have tired to target a wide psycho-graphic  audience in order to cater for a large amount of people. We have narrowed the audience to Aspires and Explores. We believe this may predominately appeal to these two psycho-graphic profile as they both are of a young age range. Similar to our target audience. Aspires are typically young people who are materialist. As they are a young generation they would perhaps like to try out something new like explores who 'seeks discovery' and 'tries out new brands', in this case the brand is referring to our program. Social groups we have predominantly targeted is B social group. Within this social group are people who are relatively creative in their field for instance, graphic designers. We have predominantly targeted 'creative people' as creative people usually seek out something new. Therefore, it links with our TV Drama as this is a new show with a story line that is completely different as it shows a more sinister side to teenagers and problems they may face mentally.  We don't tend to only cater for this social group however, we try to cater for all in away. For instance, we may add character that represent C1 social groups therefore, they might pay interest as they maybe able to put themselves in the the characters shoes and develop an emotional connection between viewer and character .But predominantly we have targeted B social group.

Institution - Media Research and Planning

E4 Institution

E4 is a British TV channel that broadcasts many different programmes. E4 broadcast programs that are produced in the United Kingdom. In addition, they also provide programs that were produced in The United States. E4 broadcast channels such as Misfits, Skins, Made in Chelsea, The Inbetweeners etc. which are produced in the UK. Furthermore, they also provide programs that are from the U.S for instance, Smallvile, 90210, The Big Bang Theory etc.

E4 was launched on the 18^th of January 2001. However, it was launched as a ‘pay-tv’ companion to Channel 4. Even though E4 had debuted themselves in 2001 it wasn't until the 16^th of December 2004 that they had successfully launched themselves. The subscription channel had become a individual channel by its self. However, they didn't have a large audience that viewed programs that were broadcasted on to their. Not until E4 had became available on the free view platform it attracted a large consumer gathering.

E4 targets the demographic ages of 15 – 35 likewise BBC Three also target this demographic age group. Therefore, both broadcasting channels would be in heavy competition with each other. On the 11^th of October 2010 one of the top series that E4 had broadcasted ‘The Inbetweeners’ had gather a staggering amount of views. The episode had gathered 3.7 million viewers therefore, becoming the most successful episode of a series to be broadcasted on E4. One of the most watched shows on E4 was The Inbetweenrs. Furthermore, The Big Bang Theory, Glee and Friends are other programs that are watched frequently by viewers.

BBC Three

BBC Three is another British TV channel that broadcasts different programmes. BBC Three target a demographic age range of 16 – 34 year olds, similar to E4. BBC three has purpose of focusing on new talent across all platforms and new technologies. 90% of BBC Three’s output is from the United Kingdom and within other European Union countries. Furthermore, it covers all genres ranging from current affairs, drama, animations, comedy etc. BBC Three are unique in one way from other broadcasting channels. They air from the timing of 19:00 -5:00 each night.

At the end of the year in 2001 the BBC had talks about re-branding two of their digital channels which were BBC Knowledge and BBC Choice. BBC Knowledge went on to becoming BBC Four and BBC Choice went on to become BBC Three. BBC Three officially launched with their new brand in February 9^th 2003. Stuart Murphy launched BBC Three as he previously ran BBC choice, UK Play and UKTV which is now discontinued. At the age of 33 he is the youngest channel controller in the UK.

The most popular drama that has aired BBC Three is Gavin & Stacey. It debuted on BBC Three in May 2007. In 2005 of October BBC Three had announced that there would be airing a spin of series from Doctor Who & Torchwood as a post watershed science fiction drama. This was predominantly aimed at a more adult audience. Torchwood launched with a high number of views. It gained 2.4 million viewers in October 2006 when it had launched and became fairly successful.

Disturbia Movie Clip - Media Research & Planning

Mise-en-scene

During the this scene in Disturbia we witness on character holding a knife to another female character. In this part of the clip the main character seems astonished over the fact that this person has his mother in that position. The astonished facial expression can be also interpreted as fear as the character may have not known that the killer was in the shadows. As we witness the killer arise from the shadows this perhaps suggest that we as the viewers finally see 'dark' side of him as he emerges from the shadows with a weapon. During the scene the main character is slashed in the back of his back with the knife the killer has. We're able to identity that his badly hurt and lead on to believe that the main character is weaker compared to the killer. At the ending of the clip when the main character has stabbed the killer and manhandled him around he forcefully throws him down into a pit of water where there are multiple bodies of dead women that were victims of the killer. As the killer lays with multiple dead bodies around him suggest he's got what he has deserved. As he had killed many women in cold blood. In addition, by the killer going down in a pit over rotten bodies it perhaps may indicate he now will 'rot' in hell for all the unlawful actions he has taken out over the last years.

Sound

In this clip we are able to identify diegetic and non diegetic sound. The non diegectic sound is the music that is added on top of the scene in order create tension and keep viewers on the edge of their seat while watching this scene. The music is parallel to what is happening in the scene at that very moment. In addition, at one point during the clip we are lead to believe that killer will stab the main character. At that point the music comes down to a certain pace then drastically it builds up.This again contributes to the tension conveyed. Digetic sounds that come from the world of that scene are when we hear the slash of the knife on the back of our main character and the killer. These knifing sounds are much louder compared to the others as it makes the audience grit their teeth. The reason for this is that they probably could imagine that happening to them.

Camerawork

During the clip of Disturbia in this scene particular there is a great deal of hand held camera movement. The hand head camera allows the us as the audience feel apart of the fight scene that is going on. Furthermore, as it is slightly shaky it gives off an impression of tension arising. In addition, during this scene we are shown a great deal of close up's in order to show the expression of both characters while they are fighting each other. Furthermore, there is medium shots within this clip equally as well. The medium shots allows us to view the actions taken out by each character in order to harm each other.

Editing

In the clip of Disturbia we see a great deal of straight cuts. Straight cuts are the most common type of editing cuts. We see a great load of straight cuts during this clip in order to create tension and to connote quick action scenes. Furthermore, at one point the straight cuts gradually comes to a hold and the speed of editing slows down. Then it picks up its pace. This creates more tension for the viewer as this will keep them on edge and in tact with the movie.

LUTHER - Series 1: Episode 1 - Media Research & Planning

Mise-en-scene

In the opening sequence of Luther we are introduced to two character. One of which is running away from the other character. We as the audience will stereo typically believe that the white male running away from the black male, hasn't committed any unlawful crimes. Whereas, we believe the character who is chasing the other character has. In addition, the character who is running away is dressed more formally compared to the other character who is dressed in a hoodie  and jeans. As the character is running away is dressed more formal we again believe that this character may not be in the wrong however, a victim. The formal clothing conveys that this character has a substantial job and a decent income. Whereas, the character in a hoodie and jeans seems as if he doesn't have a substantial job or income. Therefore, we believe that crime may be the only option for this character. We are introduced to a warehouse which has low key lighting with a gloomy atmosphere. This conveys a mysterious/eerie place which corresponds to the opening narrative. We are are curious about why the character is running away from the other character. furthermore, we are again curious about what involvement do they both have with the police that is shown later on during the opening sequence, this links with the atmosphere conveyed and the setting of the opening scene too. Towards the ending of the opening two minutes both characters come face to face and we're able to identify their facial expression. The white male who was being chased seems more tense and terrified compared to the other character. Furthermore, we witness the white male gripping a pole in his hand in order to harm the other character. Due to the fact that one of the character would need a weapon in order to defend himself suggest the character whom has been chasing him is more stronger and is a threat to the other. It's not until we witness the character with a weapon in his hand fall down off the railing and then the other character rings the police we find out that the white male had carried out unlawful  actions.

Sound 

During the opening sequence for Luther we hear digetic and non diegetic sound. We are able to hear non digetic sound from the music that is added into the opening clip. The music added on to the opening sequence is parallel to the event that are taking place during the first two minutes. The music set and contributed to the eerie and mysterious atmosphere created by the setting and lighting of the area. Furthermore, as the music builds up gradually it creates tension and again contributes to the camerawork and fast pace editing used. For instance, we are introduced during the the clip of an unknown characters house where their are many police officers. At that time the music becomes more mellow not until the male police officer say "John says she's here" the music builds up again then cuts to the shot of the other character running away. The use of dramatically reducing the music then slowly bringing it back up again contributes to the tension and keeps the audience at the end of their seat during the opening sequence.

Camerawork 

In the opening sequence of Luther we witness shaky camera work multiple times in the clip therefore, this creates tension again as its not steady. However, the only time there is steady camera work is when we are in a way face to fact with the characters. For instance, the long shot showing the character climbing up the ladder is steady whereas, when the character is climbing the ladder on a different shot which is an close up it seems slightly more shaky. At one point of the clip there is a stand off between both characters. In this scene we witness medium shots of the leg exposing the other character opposite them . In addition, we see a close up of both characters eyes/facial expression. This allows us to see the reaction of both character when they 'face off' after a chasing scene. The use of angles during the face off gives off a tense atmosphere for the viewers.

Editing 

In the opening sequence of Luther the editing style consists of predominantly of straight cuts. Due to the fact that their is a great deal of straight cuts and a quick speed it creates and contributes to the tension presented by the other aspects during the first opening sequence. The pace of editing of fast cuts gradually slows down towards one part of the clip. In this clip we witness two police officers exchanging dialogue then it cuts back to the warehouse where we witness the white male character running away and climbing a ladder. After this the speed gradually increases. This contributes to the tension created as this keeps viewers on the edge of their seat and become more interested in the events that are going to unfold are this.

Top Boy - Business Time - Media Research & Planning

Mise-en-scene

We are introduced to two characters one is a young black male the other is a older mature white male. They both enter a club and discuss 'business' matters. We're able to identify that the white male is seems more superior compared to the black male sitting opposite him. One way in which we are able to identify that the white male is more superior compared to the young black male is by the clothing they are both wearing. The white male is dressed 'slightly' more classy compared to the black male, who is wearing jeans and a varsity jacket. When talking too each other the main character (the young black male) seems more eager in order to get his view and opinions across to the other character. Whereas, the white male doesn't seem to pay much interest however, slightly does at times. The body language of both characters paints a picture to the viewers as they are able to identify who is in more power compared to the other. The young black male seems more tense in what he's saying whereas, the white male seems more relaxed. We can identify this in the way both characters are sitting down. Furthermore, the placement of both characters are different. We see the white male sitting in the middle and the other character to the side of him, suggesting the power relations between both characters. Throughout the clip there is a use of natural club lighting and low key lighting. The lighting gives us a sense that their is tension between both characters. For instance, if the black male was to say something that is the white male may not agree with it could turn into a completely different scene. Furthermore, this creates a great deal of tension in the atmosphere and gets across to the viewers especially. The props used in this clip are money. We witness the young black male giving the white older male a large amount of money. Therefore, the audience can identify again who has more power in this clip. Due to the fact that the young black male is dressed very casual and 'street' like. Viewers may believe the money that is passed on to the white male is money earned by carrying out unlawful actions. This reinforces the negative stereotype of young black males in the media.

Sound 

During this clip from Top Boy we are introduced to diegetic sound that comes within the world of the clip. The sound is of club music playing in the background. The background music is parallel to what we as viewers will normally associate in a club environment .We are shown throughout the clip dialogue of both characters talking about their 'business matters'. From the dialogue we hear the white male say to the other character "You've got two minutes" the we hear the black male reply back "Why do we have to make it so hard for the customers". It seems as if the white male is asking the black male to sell him self and his views on 'summer house' (the place where this is set). The term customers is used in business matters however, this opens us a new world for some viewers. Some viewers may believe that the drugs market isn't nothing but a 'messy' business. However, in this case it shows the suppliers of the drugs seem on extremely organized how they sell their drugs and ensure that they continuously have a sustainable profit. Furthermore, later on in the clip the black male talks about how he wants a good life from selling drugs. This reinforces the negative stereotype from the media of black males. In addition, when saying this the character doesn't look too happy in saying that he needs to do this job in order to receive an income. Therefore, it comes across as if this is the only path he is able to take in order to be successful. It seems as this is his only option, he has no other career path to fall back on to or lead but his strong point is delivering drugs to suppliers.

Camerawork

During the clip we are shown many shots which are over the shoulder. Over the shoulder shots are mainly used in conversation between two characters during a scene. During the conversation the over the shoulder shot is placed at an angle for each character. For the young black male character it's placed slightly higher so we're viewing the white male at a higher angle. When the conversation cuts to the black male talking we witness that the camera is angled slightly lower. Therefore, the low angle over the shoulder shot suggest the black male has sell power compared to the white male as when we are witnessing the white male talk we are viewing him at a slightly higher angle. It's as if we're looking up to him when we cut to the over the shoulder shot of the other character. In addition, we see the 180 degree rule come into use during the over the shoulder shots. For each over the shoulder shot it stays on the left of both characters and the rule isn't broken.

Editing

During the clip there is prominently straight cuts through out the clip. Straight cuts are the most common type of editing that is used in all TV dramas and films. The pace of the editing is smooth as they are discussing 'business' matters with each other.  The smooth pace of the clip suggest that they are both straight to the point on what they are discussing. In addition, the use of quick smooth straight cuts give the viewers the impression that they are both not hesitant to get their views across in what they are discussing.

My Murder Opening Scene - Media Research & Planning

Mise-en-scene

During the opening first two minutes of My Murder we are introduced to a young black male who has been stabbed and is in deep pain. The young black male being stabbed is stereotypical as the audience is able to identify  this incident may have taken place due to the fact of gang violence perhaps. In addition, the setting is of a rural part in London. Rural parts of London are typically associated a hard living, drugs and violence. Which links with what has happened currently. The lighting used through out the two minute opening is very natural. Which links of this being a documentary account story. During the opening scene the main character facial expression is of him being in extreme pain and he's crying. Both emotions may indicate that the character doesn't survive. After this we are introduced to a young mixed race female who has a life less facial expression towards the main character who is slowly dying from his wounds. This raises questions to the viewers whether she was previously a love interest of the character who's in agony or is she the reason why the main character has been stabbed.  Furthermore, the life less expressions may suggest that she has no sympathy towards the character stabbed.

Later on during the opening sequence we are introduced properly to the main character where we see him healthy and fit. This shows us that the events previously shown are events that are going to take place and what we are viewing now is going to lead slowly to the event of the main character being stabbed. After we are introduced to the main character we are again introduced to the mixed race girl in her school. When we are introduced to her we understand she plays a significant part in the stabbing of the main character. Then we are introduced to another character who is a black male. Compared to the other characters he seems more elder and has a large group of friends, Therefore, the audience is able to identify that him and his companions play a a significant part in the stabbing of the main character. Furthermore, both male characters link to the female character suggesting that this is a love triangle.

Sound 

In the opening sequence for My Murder we are introduced to non diegetic and diegetic sound. We are able to hear non diegetic sound when the main character is stabbed and after those events. When the main character is stabbed we hear mellow music playing behind. After those events had taken place we hear music playing behind including a voice over of the main character. During the opening sequence we are introduced to a sound bridge where we hear the main characters mum say "he trusted her". Therefore, this imply that she is the cause of death of the main character. All the series of events are surround her. As the clip progresses we again non diegetic sound. We hear a voice over of  the main character introducing himself and the other characters that play a part in his story. Diegtic sounds that the comes from the world we are watch is the phone call to the ambulance. In addition, there is minor sounds in the background for instance, school pupils talking among themselves and when we are introduced to the third character 'Danny' we can hear is companions talking and joking in the background.

Camerawork

We are introduced to many medium shots and close ups of the character at the very start  of the opening sequence for My Murder. At the start we are introduced to the character with two shots one of which is a medium shot of him upside down and the other is a close up of the character yet again upside down. By the character being placed upside down on two shots this could perhaps connote that the characters life is changed, he's not going to live life the correct way however; is on the road to death. The close up provides up to view the characters expression when stabbed. Also we are able to view the amount of blood that is on the characters clothing. Both close up's on the characters at the very start in the sequence allows us the viewers to identify and briefly puzzle together a story. In one shot we are exposed to the character in pain and agony and in the following shot we are introduced to a young female with life less facial expressions toward the character in pain.

Editing

During the opening two minutes of my murder we see a use of many straight cuts. The straight cuts aren't consistently fast however, they set up a scene and show whats happening then move of to a different angle. This may suggest that the main characters death isn't going to be fast however, painfully slow. We are introduced to the female character then we are introduced to the main character mother (the real life shak's mother). During that scene their is a fade used in order to convey a passing of time. Therefore, this may imply that the main character has passed away as well? After the title of the program has been shown their is a second or two of a black screen. The black screen perhaps connotes that the character had died as we see him again walking and not harmed. We are also introduced to his voice over backing up the fact that the character will die later on due to the series of events that will unfold.

Dexter: Morning Routine - Research and Planning

DEXTER

Mise-en-scene

We are introduced to the main character from the start of the opening scene where we witness the main character slapping a fly that was on his arm and killing it. In this scene we can vaguely see the characters face. From what we're able to view we are able to see that the main character has a small smile when he has killed the fly. Perhaps this may imply he has a sense of joy when 'killing' or witnessing 'bloody' scenes. In addition, during one point of the opening sequence we witness two scenes where one is of the main character shaving and then cuts himself and uses a small paper towel to clean the blood up. The other scene is of the blood dripping multiple times in the sink. The blood dripping down into the sink may indicate that death is too follow. As there are 'multiple' drops of the blood into the sink. The multiple drops may indicate the amount of deaths that may take place. In addition, the scene that follows up to blood dripping into the sink is a scene of the main character cleaning the blood up. This scene shows an extreme close up of the blood being absorbed by the main character. The blood being absorbed may indicate that this character is similar to the paper towel. The paper towel 'absorbs' the blood whereas, the main character may captivate death?

 In many scene's we are miss lead to believe that the character is carrying out of  unlawful actions. For instance, when he's preparing his breakfast and is cutting into the meat with a 'sharp knife' we as the audience are lead on to believe that he's cutting into human flesh until we witness a close up of the character preparing the meat on a frying pan. When cutting in to the meat the character 'finely' cuts into it. As we witness the character 'finely' cutting the meat this perhaps may indicate that he swiftly carries out his actions. Towards the ending of the clip we are finally introduced to the character. When we are introduced to the main character his expressions are very vacant. The vacant expression leads us to believe this character may be an average person. Not until there is a small pause during this scene the character has a motionless look in this facial expression. Moreover, the character has a daunting look in his eyes. Therefore, it gives the impression that this character is not to mess with as he may have a dark side to him. Once this scene is finished we are introduced to two more scenes where we witness the character locking his front door and a scene of him walking out of shot smirking. The scene of the locked door may suggest that this characters secrets are all kept and left at home. In addition, this may also imply he's a different person outside of his house. However, in the scene where we view the character walking out of shot we see the character have a 'smirk' on his face. The smirk may imply that this individual is up to something that others shouldn't know. This links with the scene of the locking of his front door.

Sound 

During the opening sequence we are introduced to non-diegetic sound in which the main character is not able to hear however, the editors have placed in order to create or set a certain mood. The backing track of the opening sequence of Dexter is contrapuntal to whats occurring in the sequence. For instance, the music that is played sets a fairly calm mood however, scenes such as the blood of the main character when shaving & the cutting of the meat we wouldn't associate with music as such. The two scenes set a more mysterious mood rather than a calm mood. However, due to the fact that this is classed as the main characters 'daily routine' the music can be associated with the actual concept of a daily routine. If we were to cut out the miss leading scenes and leave the current music on top of it, it would set a calm mood to the sequence. Furthermore, even though the music is contrapuntal it complements the miss leading scenes as it creates a mysterious atmosphere in a sense. Predominately there is strong non-diegetic sound however, occasionally during the opening sequence we are introduced to diegetic sounds which the main character is able to hear for instance, when he us shaving. We are able to hear the blade  in contact with the skin. We are again introduced to digetic sound when he main character is cooking his meat and the meat is sizzling in the pan. Another example in the opening sequence of diegetic sound is when the character is eating the eggs he's prepared. We are able to hear the cutlery clash with each other and the plate when the character was cutting his breakfast.

Camerawork

In the opening sequence for Dexter we are introduced to numerous close ups and extreme close ups. We are shown each and every single detail of the main characters morning. This may suggest as a viewer we would need to pay close attention to detail of the character as he may come across as potential dangerous character. In addition, during the sequence are aren't introduced to the main character until the very end of the sequence. This creates a mysterious atmosphere through the use of close ups and extreme close ups. The mysterious atmosphere created by the use of shots used intertwines with the way the character is conveyed. The close ups allows us to vaguely view the characters expression at one point and the other it toward the end where we are finally introduced to the character. The shots used add's to the character and the way he's presented therefore, the audience is able to have a small understand of the character.  

Editing 

During the opening sequence for Dexter we are predominately shown more straight cuts compared to other editing cuts such as a jump cut, fade, dissolve etc. Straight cuts are commonly used during the editing process. Furthermore, viewers are accustom to seeing cuts as such that they hardly notice when a straight cut occurs. The quick cuts during the clip may imply that the main character's 'daily routine' is a quick start to the morning. Therefore, the viewers may believe that the main character has a busy lifestyle. We are introduced to a minor fade to white during one point of the clip where the main character is flossing his teeth then firmly tightens his shoe lace. The fade to white may suggest a passing in time. In this case the passing of time would be of the main character getting ready to go out, which we witness further on during the clip.

Target Audience -  Dexter is prominently targeted towards more a younger audience. From their mid teens onward. It will appeal to mid teens and older people due to the fact that it may be something different. The fact that we are viewing a series based on a serial killer makes us want to view the program as we will have an insight on a serial killers life. Perhaps the audience may view the program to see what it's like to live life on the edge, similar to Dexter.

Alternative Representation of Britain

Dominant Representation of Britain

Theories

Hypodermic Needle Model 

In the daily mail article it explains how violent video games such as Condemned 2, Call of Duty & The Club (which were tested on students) affects our behavior by becoming more aggressive. There was one group who play violent video games and the other group played non-violent video games. Tests were conducted on each group to see how the games affect the subject's behavior in the real world. The study concluded that individuals whom play violent video games over a long period of time tend to be affected due to the fact that they are exposed to violence from a long period of time (20 minutes each day). This links with the Hypodermic Needle Model as it suggest that the media inject us with, in this case violent messages to the viewer. This shows us how much of an effect the media can have on us in any sort of platform whether that is on social media, news or games. The violent games may affect certain individual's behavior. For instance, in 2011 August England faced a head to head conflict with the youth where many riots took place. Including robberies and other incidents. The media suggested that violent games such as Grand Theft Auto was to blame. The Game GTA is a popular game series in which a character you play as breaks down law and order. Many argue against this point however, attacks during the riots were apparently similar to some parts of the GTA game series.

Two Step Flow

In the BBC article it explains the life of Jamal Edwards. Jamal Edwards is a self made multimillionaire. Jamal had brought him self a camera in which he recorded some of his friends rapping, singing etc. Few years down the line the teenager who lives on a West-London council estate finds himself becoming popular and then becoming a multimillionaire. Jamal Edwards is worth £8 million at the age of 23. He is the creator of SBTV. SBTV is a music broadcasting company that showcases many talented individuals. This links with the Two Step Flow. The Two Step Flow suggests audiences are influenced by opinion leaders (in this case people Jamal Edwards looked up too). The fact that Jamal now classes Sir Richard Branson as a friend suggests he looks up to him as a successful business man and owner of 'Virgin'. As the theory suggest 'audiences' e.g. Jamal Edwards was influenced by opinion leaders such as people he may look up too or the surroundings around him e.g. his friends that rapped and had 'rep' in his area. This enabled him to bring out his creativity capacity and create a well known music broadcasting platform.

Uses and Gratification - Blumer and Katz  

The Blumer and Katz theory was discovered in 1974. It suggests that their are four main gratifactions in the media -

Diversion - Escape from everyday life problem and enforces entertainment - In this case video games offer escape for many young adults from school life, work and other problems they may have.

Personal Relationships - To use the media for emotional and other interaction (developing affection for character's in TV program)  - In this case the media used would be a TV series 'Easterners'. In this specif episode one character breaks up with another. Therefore, the viewer may develop affection for the character who is going to suffer the most from the break up.- http://www.youtube.com/watch?v=hR8jbQU8ZeM

Personal Identity - Finding our self reflected into texts or learning behavior and values from the TV or documentary - In this case documentaries such as Educating Yorkshire. From this documentary the the viewer is able to have an understanding of behavior and values of other students from different backgrounds, cultures and the hardships some students may go through in their high school years. Therefore, enforcing a more positive image students and those who may have learning problems too. -  http://www.youtube.com/watch?v=RM1IxV7vyEA

Surveillance - Information useful for living (e.g. weather, traffic, holiday bargains etc.) - In this case the news BBC informs all views of what situations happen around the world such as breaking news, showbiz, weather updates and economic updates of the stock exchange etc.

Dependency Theory

1.) I primarily use the media for my coursework, entertainment e.g YouTube comedy videos/game plays and to be informed about news around the world regarding situations that may affect me or situations I take interest in e.g. conspiracy theories, music etc.

2.) I believe we're extremely dependent on the media. Whether we like it or not we are surrounded by the media one way or another. We all use the media to benefit us. In addition, by many users using the media it allows us to gain more knowledge about situations.

3.) Over the last 10 year from what I've witness there has been a massive change in the media. For instance, when I was 7 years old I didn't use technology too much compared to 7 year olds now, that use ipads, laptops and game console in order to fill their spare time. Furthermore, as technology has advanced we have many ways of using the media to our advantage e.g our phones and tablets. It is said by 2016 90% of Britons will own smartphones such as Samsung and Apple Iphones. The figure suggests how much we are becoming dependent in way to access the media. Furthermore, the new technology out now allows us to view the media in a more quicker way compared to a physical copy of a magazine or newspaper.

Preliminary Exercise

In the preliminary exercise I worked with Rohail and Manraj. Our Preliminary exercise was about the main protagonist  carrying out a task for his boss. The we used shots such as medium shots of the protagonist walking towards the door in order to create suspense. The tone in way the character talks also create a sense of an eerie atmosphere. We had positives and negatives. The positive's were was that as a group we all brought our ideas together in order to create this 33 second clip. Furthermore, when we got the camera we went straight to experiment with a variety of shots before actually filming them. As it our first time using a monopod that was our main piece of equipment during filming certain shots. For instance, the shot where I walk up to Manraj and our faces are more towards the left. In addition, we used a creative use of shots in order to make suspense for the character such as the close up of the characters shoes while walking down the stairs. Even though, this was a creative and good shot idea it was out of focus and wasn't steady at times. But during the conversation between the two characters there was a great use of focus which was perfectly directed. Our editing was of a good standard as well however, when I walked through the door there was a small jump during the shots. In addition, the sound quality wasn't that good. The wind was strong during the day we filmed therefore, it's picked up a lot during the clip. To avoid this we could have edited it by quietening down the sound. Moreover, to create tension during this clip we could of used music to contribute to it. Towards the end of the clip we had almost broke the 180 degree rule due to the fact I had moved out of shot. However, due to the fact that we had added a fade to black it's not very noticeable. From the positives and negatives we've learned as a group how to make our filming and editing stronger in order to receive a strong grade in our practical task.

Young and Rubicam - Explores

The advert shows a cruise ship. Explores seek discovery and are energetic. The advert shows the sea which suggests discovery and the people on board are energetic and sets a positive mood. Therefore, this would be appealing to explores. Furthermore, the cruise ship sets adventure which will also be appealing to explores.

Young and Rubicam - Resigned

This advert would appeal to older people/parents. As they look for value in money in all aspects. The advert suggests tradition within people such as family and safety. The fact that more women are shown compared to men suggests that this is targeted more towards more elderly females. In addition, they show essentials that are needed for everyday. Therefore showing tradition. Which links with the Resigned psychographic.

Young and Rubicam - Strugglers

This advert will mostly appeal to struggler. Most of the people shown in this advert are presented to be working class/ middle. Some parts of the advert may show how their average day may go. For instance, what they pass when purchasing alcohol or lottery tickets. The advert may imply what a struggler may see around them when purchasing products such as junk food, alcohol etc.

Young and Rubicam - Succeeder

This commercial will appeal to succeeder's as Bentley is a luxury car brand. This car is typically purchased by higher management and professional in their fields. The brand Bentley is a luxury brand based on self-reward which reflects their hard work. Brands like this can also allow others to aspire to purchase this in the future.

Young and Rubicam - Aspires

The brand advertised which is 'converse' it a highly valued brand by most younger people. As we're able to identify the 3-d characters appears to be dresses well and groomed which links with aspires as their materialist. Furthermore, they're orientated to their image and appearance they portray. The characters presented are fairly young therefore, suggesting this is targeted towards more of a young audience compared to an older audience.

Young and Rubicam - Mainstreamers

This advert will appeal to a large variety of audience. We're able to establish that it will appeal to mainstreamer as Coke is a large brand known by many individuals. Furthermore, coke is a family brand as all ages are able to drink coke. Coke is a drink that is used in celebrations especially for people who do not consume alcohol. Therefore, it's a large brand/family brand.

Psychographics - Aspirers

https://drive.google.com/file/d/0BxF7y6EmLTflejF5T1VOdnZQN0k/edit?usp=sharing

Grade - C

WWW - Information was correct and fit into our psychographic group

EBI - Less text more images contained in the presentation

Disney Presentation - Institution

https://drive.google.com/file/d/0BxF7y6EmLTflc1NfbXcxVlhod3c/edit?usp=sharing 

WWW - Good amount of points presented on each slide.
             Was clear on information and had done good research on Disney
           
EBI -  If you didn't stubble much at points and get stuck

Young + Rubicam 4C's

I believed that I would come under aspires that seek status. My secondary value is status as I have strong ambitions and ideas for the future which are academic and creative wise. However, I'm not too materialist compared to other teenagers. For instance, if there was branded clothing and non branded I would only go for the non-branded clothing if it was appealing to me and looked fairly good.
Ten brands that appeal to me are -

• Super-dry
• Hollister
• Adidas
• Burton
• River Island 
• BMW
• Audi 
• Apple Products - iPhone
• Sony

The brands that I've mention are brands that I mostly prefer. Clothing wise Hollister, super-dry, adidas, Burton & river island match what some aspires may wear. I'm slightly conscious in the way I present my self clothing wise including my hair style.  In addition, some brands such as BWM & Audi are brands I aspire to have when I'm successful in my profession. Therefore, I will work hard in order to have these high branded cars in the future. As i'm not in higher management I would necessary come under succeeder however, I have strong goals for the future that will reflect what I brands I have.

Brand Values

Audi

1.) Audi is a luxury brand car that is targeted predominately at higher class individuals. Audi is a well known global brand that most individuals associate with business men. Audi allows consumers to be inspired by the look and feel of the car therefore, they would be willing to work hard and have a high rank within their hierarchy in their job profession. This will allow them to have a high pay in order to invest into an Audi car. This fits into Dyers line of appeal of having rich, luxurious lifestyle, having successful careers and self-importance and pride.  

 2.) The Brand Audi is a luxurious car company.

3.) Success

McDonalds 

1.)  McDonalds is a global fast food restaurant that stretches from the United Kingdom to China. McDonalds provides meals for all age ranges therefore, it keeps all consumers happy. McDonalds is a restaurant that all kids and family associated with happiness due to the fact that it brings them altogether. This links with the principle of a family meal. This fits into Dyers line of appeal of happy families and childhood. This links with childhood as all children now days have memories of going to McDonalds when they were kids.

2.)  The Brand McDonalds is about the happiness of all consumers.

3.)  Passion.

Nike Football Boots

1.)  Nike is another globally well known brand. Nike have many different categories under their brand name however, Nike football boots are their number one sellers. The boots are worn by elite players within the football profession therefore, suggesting if other consumers were to wear this they would follow in that specific footballers steps. In addition, pride from Dyers line of appeals will come into play as the person whom is playing in Nike boot will feel proud over the fact they’re wearing Nike boots not any other brand. This shows the success of Nike as a global company including their impact on the sport.

2.)  The Nike brand is about providing boots of high quality.

3.)  Elite

Apple

1.)  Apple is a globally well known brand that provides high class technology ranging from phones to computers. Dyers line of appeal would fit into lifestyles. Apple products are owned by most of the public which fits into our lifestyles. As apple continuously provide high quality gadgets it causes competition between competitors therefore, there would be a gradual increase within technology. This would be a benefit to all of us. This also links the natural world.

2.)  The brand Apple is about high class technology.

3.)  Steve Jobs.

Disney 

1.)  Disney is a global brand that is targeted main towards children. Disney provides TV programmes, music, theme parks, stores etc. in order to target a large amount of audience. Disney is commonly associated with most children’s childhood. Therefore, this links with Dyers line of appeal. We see Disney as a family brand that offers happiness to all through their comedy cartoons and movies. It’s a friendly brand that all children and parents can trust and love.

2.)  The brand Disney is about providing happiness.

3.)Childhood.

Dominate/Alternative Representation

Dominate Reading of Black People                     Alternative Reading of Black People 

Theories Applied to Our Own Made Up Flim

Plot - A new girl has arrived to a new school in West-London. However, who ever she associates her self with is killed. After a number of deaths fingers are pointed towards her. But the questions is is she really innocent? is she the reason for the killings? or has her past haunted her?

The theory applied to this story would be Todorov's. As at the start there would be an equilibrium. The equilibrium would be of everything being perfect no deaths, everyone happy and the main charter fitting in and getting to know people around the school. The disequilibrium is that there are many killing associated with the people that girl knows. Therefore, many people are doubting her and saying she the killer. The new equilibrium would be of her proving her innocents. There would be a re-insurance within the audience of peace being restored and order.

In addition, Propps theory would apply to this as well. The hero would be the girl who our main character is. There wouldn't be a villain that is obvious however, a false hero whom appears to be good but is secretly behind all the killings. Last of all their would be an helper that supports the main character throughout all the killings taking.

Last of all Barthes theory of enigma codes will be used aswell. We would start of with our main character being introduced e.g. getting ready in morning for first day of school etc. This would allow our audience to easily identify that this is our main protagonist then slowly introduce other charcters within the narrative.

Sound Presentation - Mozart

Sirs Evaluation Of My Presentation 

WWW - 

• Great choice of music. Different and good justification too
• Parallel images fit perfectly.
• Interesting class element to it - Royals, estates etc

EBI -

• Design of Slide
• Colour could of been added 

My Evaluation 

Overall I believe that my presentation was good. The parallel and contrapuntal images went well together. However, I do agree with sir. I could of taken my time in creating the presentation and designed it better compared to how it is currently. In addition, I could of used colour in the background of the presentation to convey messages e.g dark grey - dull negative colour, purple - associated with class, royalty etc..

Theories Applied To Film Trailers - Fast & Furious 6

We are introduced to the protagonist in the opening scene. They discuss a plot that interests the main protagonist. Once a picture is shown of a female character his interest grows more. Then we are introduces to all the other protagonists at the same time in different frame shots.
Action codes that are used in this trailer is towards the start where it's a high jacking of a military car.
This raises questions to the audience. They perhaps ask themselves who are these people?, why are they high-jacking the military, what do the military have of their interest?. This creates interest and draws in the audience more to the story.

In this trailer we are introduced to multiple characters. This could indicate that it has a multi strand narrative. The characters displayed indicates that they are doing that job for the same reason however, they are all getting something different out of it.

In the trailer we are introduced to Todorovs theory. We see at the start an equilibrium where everything is calm and there is no violence or any problems. However, that quickly ends as we see one character approaching with a quest. After those events take place it becomes louder and more hectic. We see explosions and a series of clashes between the protagonists and the antagonist through out.

We are also introduced to Propps theory as well The seven spheres of Characters. We are able to identify the villains in this trailer as they are the first set of characters to be in action when gun shots are fired. The donor is at the start who shows a picture to the protagonist. This indicates that the female character is of interest and is to be saved by the protagonist. The helpers are introduced when they are talking about the quest that will take place. Because there are several protagonists we can say that they all play a significant part to restore order. However, the main protagonist is Vin Diesel who has a main interest of the female in the photo.

FIlm Noir - Lighting and Its Effects - The Big Sleep Trailer Analysis

The trailer starts off with two characters. One is a woman who seems to be a librarian the other is an detective. The detective give away half the story line as we know there will be a murder later on where he would have to investigate. The hat and mac coat gives away the identity of that specific character. These clothing items are commonly associated with film noir due to the fact it's mostly based on American crime dramas.

In one scene the detective breaks into a house and comes across a dead body. In that scene low key lighting is used. The low key lighting links with the dead body as it creates a mystery about who's killed that person. This raises questions to the audience about why that person perhaps was killed?, who's the killer?, why was he targeted? etc.
In another scene the female character is bent down to the ground looking at something then quickly looks out the door to see if anyone is looking. This also raises question within the audience and suspicion about this character. The facial expersions of her suggest she perhaps is up to no good.

Film Noir - Lighting And Its Affects

Film Noir Distinctive Style 

Film Noir is associated with Hollywood crime movies in the early 40's to the 50's. Film Noir is most commonly know for using low-key lighting. The low-key lighting emphasises a mysterious, dangerous environment. This links with the American crime drama that Film Noir is associated with. The shadowy environment Film Noir creates links with mystery. The overall feeling creates a eerie environment in all Film Noir movies. The term 'Noir' comes from the French which means black. It just means black film.
The American adopted the style from the French and used it for their famous crime drama's.

Picture Analysis

This photography has been taken at a low angle shot. It uses low key lighting which is commonly associated with film noir. The low key lighting focus on the hand of the subject. The hand and the gun play a significant part in this photo. The fact that the gun is of more focus suggest that their is violence to follow. Furthermore, the low angle shot suggests that the person whom the subject is pointing the gun to has less power compared to our subject. The subject has more dominance over that person.

In this photo the subject's face is not visible. This gives a sense of mystery which is commonly associated with film noir. In addition, the background seems very foggy. Fog is one of the key conventions of film noir.

Dominate, Negotiated & Oppositional Reading/ Halls Theory

Halls Theory

Stuart Hall had a theory of encoding and decoding. His theory suggests that T.V programmes and other media have messages within it. The message can be interpreted in three different ways. This all depends on who's viewing the media displayed. Each and every person will have different interpretations of the media displayed. This depends on that specific persons cultural background, economic standing and personal experiences

Hall states that there is three ways of decoding. One is the dominate reading this is what the creator of the media displayed intends. The other is the negotiated reading which is a middle group. This argues for and against the media displayed. The last on is the oppositional reading. This is an alternative reading that goes against the creators intentions.

Dominate Reading - The dominate reading of this specific picture is a negative reading. The fact that these two subjects are wearing their hoods up indicates that they could be causing trouble. Furthermore, by having their hoods up they're hiding their identity. This could convey that they're already in some sort of criminal activities. The hood can also represent that these two subjects are teenagers. As teenagers are most commonly known to be wearing their hoods up. Furthermore, the fact that they're are wearing all black attire could perhaps mean they're of bad characters. As black conveys darkness, evil, danger etc.

Negotiated Reading - The negotiated reading of this picture could be of that these two subjects are just walking home from going out with their mate. The hoods up can indicated that they probably felt cold or it rained during their journey back home. However, the other reading of this could perhaps be that more teens are involved with violence on the streets.

Oppositional Reading - The oppositional reading of this picture could be that two friends are walking home from playing football in the park with their mates. The fact that they're wearing their hoods up could just be because they either feel cold or it was raining previously. Furthermore, the fact that both of them are wearing similar clothing backs up that they could of been at the park playing football.

The Game Plan: Want a Soda - Mise-en-Scene Analysis - Clip 3

The Game plan stars Dwayne the Rock Johnson more commonly known as The Rock. In this movie he plays a famous American Football quarterback however, one day he is faced with a problem when his daughter shows up on his door step one day. Whom he has no clue about.

The costumes of the characters are causal. They're all in the main characters apartment watching a basketball game. We're able to tell that they're all wealthy as house it's set in looks very stylish. The way we're able to tell they all are wealthy is because the person who owns this apartment (the main character) wouldn't be friends with people of a lower class. Also the fact that one of his friends is wearing a designer watch implies that they're wealthy.

In addition, at one point The Rock is telling off one of his mates. This suggest that this character is proudy. As his friend didn't do anything wrong for him to be told off for.

We're able to tell that these character's are humorous as on of the friends shake a can of soda to prank his friend. However, the other friend switches it and reverse the prank. This show that this is a comedy genre movie. Furthermore, there's a little girl colouring in towards the start this suggest that it's a family movie. As there's a child playing a part within the movie.

The lighting of this apartment seem natural. This shows off the features of the apartment the huge and luxurious size of it. Furthermore, the natural lighting could also link with it being a family genre movie.

A Good Day To Die hard: Ballroom Clip - Mise-en-Scene Analysis - Clip 2

A Good Day To Die Hard is the fifth instalment of the Die Hard series starring Bruce Willis. The costumes of the characters in this clip are casual and formal. We're able to identify the antagonist who are in the suits and the protagonists who are dressed causally. The antagonists are smartly dressed this suggest that they're organised in what tasks they're going to do. In this case it's to kill the two protagonists. Furthermore, it suggest that they're wealthy or work for some one who's very wealthy due to the clothes they're wearing.
The Make-up used in this clip is blood. The blood symbolises violence in the movie and there's more to come.

The lighting used in this specific clip is very natural. It makes the movie more realistic and the audience will be more engaged with the film. This enhances the action sequences with in this clip as well including other actions sequences throughout the movie. The colours are mostly dull in this clip which suggest some sort of tension and seriousness within the movie.

This scene takes place in a ballroom. There's conflict within the setting as a ballroom is meant to be a elegant, peaceful and clam place however, in this clip it's shown to be a brawl room for the characters. Props used in this clip are guns and knifes. These weapons represents violence throughout the movie and violence to yet come. The close up shot of the knife suggests it's a sneaky way of getting out of threatening situations.

In this clip the antagonists look more tense compared to the protagonists. This could be because the protagonists are more of a threat therefore, they have twice as many men there so they're more safe. The Protagonists look more relaxed. There attitude to this situations is like they've been through it all before. Also the looks that they both exchange to each other when they're tide up is humorous. They smile at each other because they know they are able to cause more damage compared to the antagonists.

Cars 2: Air Mater - Mise-en-Scene Analysis - Clip 1

Air Mater is a short animated Pixar movie. In this animated clip we are introduced to one of the characters Mater. Mater is a old, dusty, broken down tow truck. He is shown to be very scruffy. Furthermore, the buck teeth implies his character is dopey and has Hill-Billie characteristics. In addition, the character Mater his body work of the car is not looked after well. This suggest that this character looks after other rather than himself. We can see this in action at 0:07 when he's helping a broken down car.

The lighting of this clip is bright. The brightness of this clip suggest it's targeted towards a younger audience from the age 5+. Furthermore, it's animated which gives away that this is targeted to a younger audience. The bright lighting gives a happy and joyful mood to the clip. The lighting and the colours connect. The colours are of bright clean colours such as white, yellow, red etc. This sets a friendly mood to the environment and suggests it's predominately targeted towards a younger audience.

The setting of this clip is in American county side. We are able to gather this as there are clear roads. Where as in a busy town there would be multiple cars around the area. Furthermore, everything is more spaced out compared to a town. The rocky scenery in the background also supports the fact that this is an American countryside.

Mise-en-Scene - Gravity the Movie Analysis

Mise-en-scene – Gravity

Gravity is a movie yet to release on the 4^th October 2013. It stars George Clooney and Sandra Bullock. The movie is a Sci-Fi drama where a medical engineer and astronaut work together to survive outer space after an incident has taken place on their space station.

The character shown on the main poster is in a space suit which suggests it’s a sci-fi movie. From the space suit we can gather that this person is most likely to be very intelligence and knowledgeable. Due to the fact that they’re in space. Also we can say that this individual is brave as there are many precautions and dangers to travel to space. This links with the poster it’s self as we can tell this character is in danger. As they’re not in a space station or around people they’re just floating in space.

The lighting is targeted mainly towards the middle. This shows earth and the character. Including wires and a small fraction of the space station towards the corner on the right. The lighting represents that earth is the only way for the character to proceed. Furthermore, the lighting on earth suggests that earth is this character only hope to survive. However, our character is being pulled back into the darkness of outer space. In addition, the left hand side of the poster is darker. This implies that more you go into the dark the less chance you have of survival.

                                                     

The lighting and the colours match. The colour scheme is darker however; there are parts which are light. The darker parts represent the tension of the movie. We can tell this movie generates a lot of tension due to the fact that an astronaut is exposed to outer space with no safety. Furthermore, the astronaut is drifting away from earth.

The setting of this poster is outer space. This suggests this movie is based around the Sci-Fi genre including thriller. We can gather this information by the fact that there is an astronaut drifting away from space. Furthermore, the dark colours in the poster indicate that this movie has a serious tone as dark colours are associated with seriousness. This gives the impression this movie is also of a thriller genre.

The props used in this image are wires and small parts of metal blurred out. The blurred out effect gives us the impression that these small bits are travelling at a rapid speed. This suggests that it’s difficult to have control of your-self in space. In addition, this implies that it would be very chaotic during the movie.

Language of Analysis - Analysis Print Advert

David Beckham Aftershave Poster Analysis 

Colour - The colours used are dark colours which is brown, dark grey. This suggest Beckham's aftershave is of evening wear and gives a strong smell. Dark colours are most commonly associated with strong, high class aftershaves. 

Framing - The photography it's self hasn't placed Beckham in the middle however, they've used the rule of thirds. In addition, it seems to be that Beckham has more of the attention compared to his aftershave as his photography is more eye catching compared to his aftershave bottle towards the left. 

Composition - In this poster of David Beckham' aftershave the rule of thirds is used. The rule of thirds take place as Beckham isn't placed towards the centre however, towards the right. Including his product it's more placed towards the left. 

Size - The image of Beckham much larger compared to the aftershave. This implies that David Beckham is of more importance compared to his aftershave. It's like he's just bringing a product on the market just for show. 

Type of Shot - The photography of Beckham is of a medium shot. The camera angle is directly at him. They have used this in order to show the facial expression of Beckham. Furthermore, the medium shot allows us to view his hair, beard styling and suit. This shows us that he is a classy man due to his styling in this specific photo.

Subject Matter -  The subject of the photography is David Beckham who's a world class English footballer. The fact that David Beckham's picture is larger compared to his aftershave suggest he is a brand himself. This also supports the colour of the poster where a light is directly shining on to him, suggesting that he is of importance and all eyes, attention should be on him.

Setting - The photography was taken indoor as mostly during the evening people attend indoor parties, conferences e.t.c.

Lighting - The lighting used in this photography is a light shining on David Beckham. The light shining on David Beckham suggest t he is of importance. All the attention should be on him. Around the outskirts of the picture it's more darker. This suggest his mood is more of a evening type. This implies that the aftershave it's self should be of evening wear as well. 

Pose - In the photography David Beckham is sitting down. He seems very relaxed. It also seems as if Beckham himself is waiting for someone at a restaurant due to his pose of looking slightly bored.

IPhone 5C - Key Concept Analysis

Apples IPhone 5C -

The IPhone 5C is the latest apple product available on the market. The IPhone 5C has a new and fresh appeal compared to their previous phones. It comes in a variety of colours which means the customer who buys it can buy the colour of phone they want according to their taste and style.

The new style of the IPhone suggests it's targeted towards a younger audience due to the colours available and the new stylish style it's in. In addition, the phone seems more user friendly and it easily fits into our every day life with the new ios7 operating system. The new operating system ios7 is a new clean slick style. Which implies that this phone is a easy workable phone. This altogether give a positive representation of apples new product. Furthermore, the cases of the IPhone 5C is very bright and colourful. The user is able to customise which case they would like to have on. Depending on their colour preference. This links with the fact that this phone is targeted towards a younger audience because of the bright colours used. In addition, this phone is more targeted towards the stylish individuals. People that want to show case their phone.

The way the narrative of the Iphone 5C is shown is to be in a step by step processes of it being made. After the process of it being made the finished product is in a woman's hand. This suggest that apple is implying that they are 100% connected with their audience. In addition, this builds a link between the audience and the business. This means that they are more likely to trust apple due to the fact they have shown the process of the phone being made. It also shows towards the end that this phone is compatible to our every day life. By showing the process of the phone this show that this phone is 100% genuine.

By Apple showing what the phone is able to do e.g playing games, face timing it makes the audience want to go out and buy that product too. As they would want to also play games of "console level graphics" and face time family and friends around the world with HD camera  available on the IPhone 5C. They want to be part of this hype developed by apple for their new product.

The clam music in the background gives a relaxing feel to the product which give the impression that feeling of this phone is light and relaxing. Its like the phone is a get away from the stress we may have via games, social networking etc.

The values of this phone is that its a new fresh appeal it's the same IPhone but its different due to the look, way it works and the new colours available . It's a phone purely targeted towards the younger generation due to the bright colours it's available in. In addition, this phone will be able to fit into our every days life and possibly make it easier due to the advance technology there is in the phone

Film Trailer - The Mortal Instruments City Of Bones -` Analysis

The Mortal Instruments - City Of Bones
Genre - Action/Thriller/Fantasy

Trailer - http://www.youtube.com/watch?v=hc4CiTvQ-YE

The Mortal Instruments is a movie based on a book series. It stars Lilly Collins, Campbell and Robert Sheehan including many more. In the trailer we can see that this movies genre varies from action, fantasy and thriller.

The action side of the trailer to The Mortal Instruments is at the start. At the start in side the nightclub we witness a young adult with a Gothic appearance, who's a shadow hunter killing a man who's secretly a demon. With action genre movies there is some sort of killing or violence shown. Furthermore, in another part of the trailer that indicates that this is a action movie is at 52seconds where there is a massive show case of weapons. The weapons indicate that their will be some form of violence during the movie. In addition, at the start again in the nightclub. The shadow hunter (Gothic looking young adult) shows off his blade. This suggests that his blade plays a significant part in the movie. This backs up the action side of the movie as well suggesting violence.

The fantasy side of The Mortal Instruments is at the start when one of the characters says "Everything you've heard about monster and nightmares, legends whispered around camp fires. All the stories are true". This suggests to us that there's a magical side to it, a fictional side to it. In addition, after the killing in the nightclub the protagonist can see the shadow hunter while in a coffee shop. Then he suddenly disappears. This backs up the fantasy side of the movie as most fantasy genre trailers have some sort of magic in it. That will show their audience what certain characters in the movie are able to do. It's like dropping hints to them about what magic is going to take place in the film.

Last of all the thriller side of The Mortal Instruments. Through out we have a sense that this movie has great tension. The battle of good and evil always has obstacles that the protagonist must over come in order to be successful towards the end. At one part in the trailer the characters are talking amongst themselves one says "she's going to get us all killed" this also builds the tension as the main character has got something to prove to all the others and clear all the doubt that the others have.

Why I Chose AS Media Studies

Why I chose AS Media A-level

I chose AS Media studies as I have previously studied it at GCSE. At GCSE I got a grade A for my coursework and a C for my exam which overall was a B. As I studied Media at GCSE I realised how much I really enjoyed this subject therefore, I thought it was best for me to carry on the subject to A-levels. In addition, my sister who also studied GCSE Media and AS Media Studies suggested it was a good subject for me to take. This year I'm going to be studying Applied Business and Media Studies which will help me forward on to my university course which is marketing. One thing I mostly like about media is the practical tasks as this allows me to be creative. Furthermore, media allows us to think for our self as in seeing something from different views and not being manipulated by the press.

Over this year of AS Media Studies I’d like to develop my analysing skills as I'm slightly weak on that specific area. Also Media will help me be more organized with the work load and getting everything done as soon as possible and not leaving work last minute. I’d also like to learn the techniques on how the media press manipulates their audience and not letting them think for themselves. But agreeing with them and not bothering trying to see the other sides of the story.