The Amazing Spider-Man

The main title is smaller compared to the image due to the fact that most of the audience members will know that this is spider-man as he there have been many recreations and films about the superhero for the last 50 years. The style in which the font is produced is italics therefore, implying that everything that happens in the movie will be a quick pace and will be edgy. In the poster we witness the protagonist of the movie Spider-Man himself. The image shows the protagonist to be the centre of attention. We witness that the eyes of the protagonist is on the city therefore, signifying that he has his eye on the city and he is there to protect the city from any danger. In addition, there are scratches on the protagonists chest therefore, this suggests that violence is too follow during the movie. Also the scratch going through the logo of the spider therefore, this suggest that a part of him was torn or ripped apart, like almost something is missing. The atmosphere conveyed is of dark colours. The dark colours suggest that the protagonist perhaps could have a dark past and he finds peace and light through becoming spider-man. Furthermore, the spider webs behind him could work as a barrier between him and the city. due to the fact that he has found a new personality and has a secret that he must keep away from everyone. In addition, the web behind him can also signify that he is out to protect the city and nothing can stand between him and the city. therefore, the light behind him suggests he will be the light and hope for the city when they're in darkness/trouble. The title 'The Amazing Spider Man' suggest that he is a superhero that's different compared to others hence the word 'amazing. In one interview with the stars of the amazing spider man the protagonist has mentioned how Spider-Man is truly 'amazing'. He had also mentioned that how we all have heroic impulses within us. Therefore, suggesting we are all heroic in our own ways. There are no director names mentioned this may be because it's a brand new fresh spider-man. Therefore, the focus is mainly on him rather than any one else.  The similarities between this piece of text and the broadcasting is that they both mainly focus on the main protagonist. In addition. both the trailer and the official poster for The Amazing Spider-Man give off a moody/mysterious atmosphere. They have conveyed this specific atmosphere in order to correlate with the main narrative of the movie which is 'What happened to Peter Parkers parents?, Where are they now? Why did they leave him?'. Therefore, the gloomy atmosphere contributes to these questions the audience may think when viewing the movie or trailer. However, the two texts differ. One text allows the audience to view the plot and potential story/narrative of the movie. Whereas, the poster just conveys and gives off a particular emotion to the audience. Posters tend to be more boring to the audience as they're not viewing any action or story line. But the poster gives of an emotion to the movie overall.

Film Media Context - The Amazing Spiderman

On the Facebook page for The Amazing Spider-Man there are currently preparing themselves for the latest movie in the franchise which is The Amazing Spider-Man 2. In the description they have mentioned the release date including that people area able to now purchase The Amazing Spider Man on DVD and Blu Ray.The Facebook page is currently busy with promoting The Amazing Spider-Man 2.  This is also the same with the twitter page for The Amazing-Spider-man however, they still have photo's such as 'throwbacks' of the first amazing spider man. It contains screen captures from the first movie therefore, still promoting it in a sense however, also building extensive hype up for the up coming Spider-Man Movie. On YouTube there are multiple trailers including small clips from the movie. The clips allows the viewers to have a feel of the movie and see whether they would want to watch it or not. 

For Print There were posters around the Global Promoting the movie, Predominantly they were around Broadways, shopping center, billboards etc.  Other than promoting themselves the most obvious way the team for the marketing campaign had thought thoroughly about having a spread about the movie on a magazine. The exclusive on set tag line suggests they only have this information. Therefore, they are the hot magazine to read. This enables both production team and magazine to build a hype. However, also promotes the movie in a positive way.

Film Media Context - The Amazing Spiderman

In this interview we witness two of the characters from The amazing Spider-man. The protagonist Andrew Garfield talks about how the hero Spider-Man had impacted his life as a kid till now.  He talks about the character who he plays 'Peter Park' that he's a normal average guy apart from his great knowledge of science including his heroic impulse. He links the heroic impulse of Spider-Man to an actual person his brother, due to the fact that he is a doctor and saves peoples life. What Andrew Garfield is trying to imply is that you don't have to have special powers in order to be heroic. Even job's you may do for a living such as being a fireman, police officer, mother and doctor could be viewed as heroic. The interview allows those viewing it feel as if they are heroic them self due to the fact that Peter Parker was normal however, he gain super powers and become heroic and brave. The interview predominantly focuses on the two actors in depth about their opinions and view on Spider-Man and scenes they had to shoot during filming.

Ill Manors

1.) The Ill Manors Tag London campaign is a campaign disagreeing with what is said within the media about 'council estate' people. They are ensuring that the message they want to convey is shown in a unique way by marking themselves in London in order to show they belong in society. Due to the fact they blame the government and society about problems they face. Those who are also tweeting the hastag also seem relatively angry toward society and those in authority.

2.) The Ill Manors Tag London Campaign has helped the promotion of Ill Manors due to the fact that it allows fans to have interactivity with Plan B. The twitter account had said if you were to tweet us your opinion of the current UK Climate they will respond in graffiti to their tweets. Not only this is a creative way of responding to tweets it is also reinforcing the stereotype of council estate individuals. As people normal view them to be wrecking and destroying and commonly associate them with the London 2011 Riots.

3.) There are links between the Ill manors campaign as they are trying to get a message across of Tagging London, which is also stereotypical. It links with with interviews such as the BBC Radio one interview however, also links with the TEDx Lecture. The reason for this is because at the TEDx Lecture Ben Drew had talked about how its wrong how 'chavs' are stereotyped and don't know better however, is living up to and reinforcing it to the actual genre and story line of Ill Manors.

4.) This campaign could perhaps be more successful than a normal traditional campaigns due to the fact that they are using social networking in order to promote the movie and the music. Due to the fact that the internet is commonly used by the target audience that Plan B is predominantly targeting Via music including with filming career now. E Media platforms are becoming more and more essential for institutions and the director as they have a variety of ways in order to promote and ensure that they are having a great deal of 'hype' and gathering for the build up of the movie. Ill Manors has successfully used this in the Tag London campaign with the hastag. Hastags are commonly used as they are used for short communication in social media platforms.

ILL Manors - E Media

YouTube - Plan B UK Channel 

On Plan B's YouTube channel there were six videos dedicated to Ill Manors four of the six videos were videos promoting the title song for Plan B's movie including the actual video its self. The other two videos are ones that focus on Plan B such as the interview on BBC Radio One where he concentrated on the career of his music and how it correlates with the movie ILL Manors. The other video is of the Prodigy's remix of the ILL Manors track on Plan B's. In addition, other than Ill Manors there are videos of Plan B's own music there from his albums and singles.  The target audience of him music may want to follow his movie therefore, he had posted the music only of Ill Manors in order to attract them with the music used in the movie. Therefore, hopefully allowing them to view the movie too. On the page for Plan B UK it has links to his sound cloud, Facebook and twitter allowing people to access them and follow his career further on.

Instagram - Plan B

Ill Manors hasn't been used effectively and not as well compared to twitter and facebook in order to promote the movie. Furthermore, it's hard to find Plan B's actual instagram as we don't know what account is really his. In addition, from the research i has conducted not many has tags were used in the process to promote Ill Manors on instagram however, on twitter they were used due to the fact that twitter is well known to use hastags as such.

The photos above are from Plan B's instagram. The first photo is of one of the characters from Ill Manors throwing up. This image is a strong image due to the fact that it plays on the words 'ill manors'. It also further builds a 'hype' on the movie Ill Manors. We're able to witness this from the two screen shots as one of the screenshots is of Plan B preforming on BBC for the promotion of Ill Manors. In addition, the other screen shot is on set of Ill Manors. Whilst on set for Ill Manors this build up an hype for Ill Manors for his current target audience.

Twitter ILL Manors 

The twitter feed for Ill Manors hasn't been updated since 17/01/13. The last post talked about how people are able to win a copy of Ill Manors and how one of the institution which played a part in the success of Ill Manors is celebrating their 15 year anniversary. There were no hastag visible on the ILL manors page however, on Plan B's twitter he has used in his BIO '#IllManors' therefore, creating synergy between his musical career and his director career. Hastags weren't used in the actual tweets however, used in the images provided for the followers in order to show the hype and promotion for Ill Manors. Pictures such as people lining up for the release of Ill Manors DVD/ album at Oxford Streets HMV, built a hype for the actual video including a promotional method. The pictures of other people purchasing Plan B's movie allows others to view that they are purchasing it therefore, they would feel the need to purchase the movie themselves. One of the tweets used to promote Ill manors in 2012 was when they had posted a image of an review of the movie album. The tweet showed the article and also it was mentioned that it has received 5 stars for the quality of the movie. Therefore, reassuring the audience that's it's a album that's worth purchasing. It also gives the audience a insight of what the movie may contain due to the fact that the album has already received 5 stars. Another tweet that was used in order for the promotion for Ill Manors was the Tag London campaign with the image of the London campaign. The campaign took place between the 19th - 22nd of July. It consist of twitter followers to hastag '#ILLMANORS' and then graffiti artists with 'tag' the tweets around the London Skyline. This was a good promotional method in order to attract an ensure that the audience is taking part in the campaign. Also it includes the audience of Ill Manors. 

Facebook - ILL Manors 

The Facebook page for Ill Manors has had 30,15 likes on the official page. The top of the page promotes the movie Ill Manors is promoted through the header of the page. It contains an image of Ill Manors with the DVD saying now available, on demand etc. On the page for Ill Manors we're able to witness a great deal of promotions/competitions. One of them is a image/poster informing people that the industry are recruiting new talent. Therefore, this links with Plan B's method of educating and how to get youngsters off the streets. He further explained it at his TEDx Lecture leading up to the build up of the official release of Ill Manors. Also there is promotion of Revolver Entertainment which are the distributors of the Plan B's movie Ill Manors. In addition, another promotional method was used in order to still create hype for Ill Manors. Furthermore, there is a poster of the Brit Awards 2013 and it says on it that Ill Manors has been nominated for two award. This shows the success and the hard work Plan B has put into Ill Manors in order for it to be nominated. Same as the Twitter post the Facebook post of Tag London is followed with the same prince able is followed through the campaign of Ill Manors online. 

Ill Manors Exam Style Question

The codes and conventions are used in order to promote media products. For instance, the movie Ill manors directed by Plan B used E-Media. The E-Media platform enabled Plan B to link both social media platforms (Facebook and twitter) in order to promote the movie as best as possible. We witness on the Facebook page of Ill Manors that there is a photo of nominations that they are up for however, on the twitter page their are 'has tags' used in order to promote and take part in a competition to win a copy of the Ill Manors DVD. The similarities between these two social media platforms is that the content in some parts uploaded are the same e.g. release dates, touring dates etc. Furthermore, they both follow the same principle of promoting the film overall. In addition the social media platforms allows Plan B to create synergy with his own personal twitter account and Facebook account as he promotes both on each platform. This links with the broadcasting side of promoting Ill Manors. On BBC Radio One Plan B was interviewed about his work on the movie Ill Manors and the soundtrack behind it. The conversation about the soundtrack links more with the twitter page due to the fact that Plan B had promoted a 'Ill Manors Music Tour' on the page. In the interview he doesn't mention it however, talks in great detail about the soundtrack and how it builds a strong effect to the media text.

Ill Manors .

In the social media platform in order to promote Ill Manors including Ben Drew overall two dominate social networking sites Facebook and Twitter thrived. The social networking sites offered free give a ways/competitions for their viewers such as the converses including one promotional offer that was mentioned previously the Ill Manors websites where individuals are able to have a free copy of Ill Manors when using a specif 'has tag'. The Facebook page in one individual page for Plan B and the Ill Manors movie. This creates synergy between the two as Plan B is able to link his musical career with the movie of Ill Manors due to the fact that he had produced all the soundtracks for the Ill Manors. Furthermore, this links with one of the previous tweets that Ben Drew had posted on his twitter account about him having radio interviews/mini tour of him preforming his soundtrack of Ill Manors. In addition, in one screenshot there was a image of Ben Drew's movie being nominated for two award therefore, showing that his film has been a success due to the fact that it's recognized. 

Ill Manors Print

• Main Title 
• Picture of Protagonist 
• Certificate of age
• Ratings from reviewers
• Distributor
• Summary of the movie  
• Date of Release 
• Main Characters 
• Slogan
• Social Media Links

For the DVD for Ill manors we are able to establish the ill manors brand from the setting and the character. Due to the fact that there has been a campaign for ill manors the audience will be able to witness the brand and relate it easily back to Ben Drew himself. Furthermore, We can establish the brand from the characters displayed. We can also establish the brand from the distribution of plan B Which is a blade therefore, people can easily commonly associate with plan B and Ill manors. There are similar color schemes which follow the same pattern for instance, the DVD Cover and the Review poster of Ill Manors. However, the poster doesn't but it still gives off a 'moody' 'glum' feeling when a individual views it.

The synergy in this DVD cover is that the title is the same throughout all print of Ill manors including the picture and the character displayed. In addition, there is synergy between all of them due to the fact that Plan B is mentioned in away. For instance, their is a mention of his tracks throughout the campaign of ill manors with the interviews shown such as the Radio One interview. The soundtrack plays an significant part in Ill Manors due to the fact that each track connotes a back story for each character. Therefore, giving the viewer a insight of what their lifestyle was like. This links well with Plan B's own musical talent of him rapping. Therefore, there is synergy between the two.