Ill Manors

1.) The Ill Manors Tag London campaign is a campaign disagreeing with what is said within the media about 'council estate' people. They are ensuring that the message they want to convey is shown in a unique way by marking themselves in London in order to show they belong in society. Due to the fact they blame the government and society about problems they face. Those who are also tweeting the hastag also seem relatively angry toward society and those in authority.

2.) The Ill Manors Tag London Campaign has helped the promotion of Ill Manors due to the fact that it allows fans to have interactivity with Plan B. The twitter account had said if you were to tweet us your opinion of the current UK Climate they will respond in graffiti to their tweets. Not only this is a creative way of responding to tweets it is also reinforcing the stereotype of council estate individuals. As people normal view them to be wrecking and destroying and commonly associate them with the London 2011 Riots.

3.) There are links between the Ill manors campaign as they are trying to get a message across of Tagging London, which is also stereotypical. It links with with interviews such as the BBC Radio one interview however, also links with the TEDx Lecture. The reason for this is because at the TEDx Lecture Ben Drew had talked about how its wrong how 'chavs' are stereotyped and don't know better however, is living up to and reinforcing it to the actual genre and story line of Ill Manors.

4.) This campaign could perhaps be more successful than a normal traditional campaigns due to the fact that they are using social networking in order to promote the movie and the music. Due to the fact that the internet is commonly used by the target audience that Plan B is predominantly targeting Via music including with filming career now. E Media platforms are becoming more and more essential for institutions and the director as they have a variety of ways in order to promote and ensure that they are having a great deal of 'hype' and gathering for the build up of the movie. Ill Manors has successfully used this in the Tag London campaign with the hastag. Hastags are commonly used as they are used for short communication in social media platforms.