Case Study Peer Assessment

The person who I am assessing is Danyaal.

He has researched 'Batman - The Dark Knight Rises'. Overall he has covered Mostly print media rather than broadcast and e-media. Example of broadcast he could use are interviews of the main stars, trailer analysis. For E-Media he could have used/taken screen shots of the official twitter page and Facebook and talked about the main points of both and what stands out.
An Example of Print he has used is the DVD cover of The Dark Knight Rises however, links or examples that's analysed aren't shown for e-media or broadcast. I can't find an overall link with Ill Manors with The Dark Knight.

In order for Marvel to target their main market which is young children they had signed a deal with many fast food companies one of the main ones is burger king. At burger king they had provided mini action figures of the charters of the Amazing Spider-man in a way to build hype about the movie overall. This enables them to allow the child to be excited for the up coming movie of Spider-Man. Furthermore, there has been discussion whether using fast food to target their market is a good decision or not. Due to the fact that fast food is fattening however, the concept of Spider-Man is to be healthy and strong but their marketing campaign is challenging the values and ideology of spider-man as a whole.

Character Representation - The Amazing Spider Man

The amazing spider-man representations are fairly stereotypical. For instance, we witness that a white male is in power and has control over situations. He is also represented to be brave, strong and fearless which is a stereotypical representation of a hero. In addition, the dark past the individual has also can be referred as stereotypical due to the fact that most superheros have dark secrets of their past that no one knows. Therefore, what secret they have is something that makes them stronger for the future and situations that they are in currently at that time. In addition, we witness in the trailer for Spider-Man that the girl in there is a princess according to (Vladimir Prop's theory) she is shown to be someone who is close at heart and who someone who the main protagonist has in interest in a lot. In addition, outside the movie the main star Andrew Garfield is represented to have a lot of pressure due to the fact the media question him and talks go on whether he can play Spider-Man better compared to the previous spider-man played by Tobey Maguire. Tobey Maguire had been the first ever actor to play the super hero spider-man on box office. Due to the fact that he was successful in playing spider-man there is pressure on to Andrew Garfield from the media so see whether he was able to play spider man as well as the previous. As previously mentioned in an interview after the release of spider-man Anderw Garfield had touched upon a topic that we are all superheros in our own unique way. He gave examples such as his brother who is a doctor, journalist etc. Therefore, overall suggesting that spider-man him self is normal like us, we need to find our inner hero/ we have our own heroic impulses. The place that is targeted is New York city. New York city is a city which is known all across the globe and people around the world would want to visit it regardless. It has been shown to be targeted in numerous movies for instance, Die Hard, King Kong etc. New York had been shown to be vulnerable then in the end to be strong and able to over come what problems there was. This can also be linked closely to the 9/11 attacks and enforcing that America overall is a strong country that can over come any large scale problem. Therefore, it's an dominate display of America and New York as a whole. There is also a alternative representation of teenagers due to the fact that we witness a teenager who has great responsibility. Normally teenagers are shown to be irresponsible however, The Amazing Spider-Man shows more of a responsible and tender side too teenagers. Apart from the love interest and normal high school problems such as homework, relationship stress bullies.

The Amazing Spider

The Amazing Spider-Man was involved studios such as Columbia Pictures, Marvel Entertainment, Laura Ziskin Productions, Ard Production inc. and Matt Tolmach Productions. The movie was distributed by Columbia Pictures. The Cinematography was produced by John Schwartzman.

In order to promote The Amazing Spider-Man they had came up with a clever Viral marketing campaign. Which was a graffiti logo of the spider-man logo. Similar to the Plan B tag London Campaign which happened across The United Kingdom predominantly in the London area.

Graffitit of the logo in Seattle, Washington 

The Amazing Spider-Man - Game

Prior the release of The Amazing Spider-Man marvel had ensured that their was a game to be released. Beenox, Other Ocean Interactive and Gameloft had developed the game for The Amazing Spider-man. It was released on platforms such as Play Station 3, IOS, X-Box 360 etc. Overall the success of the game was good however, was predominantly targeted towards a younger audience e.g. 3+ or 5 - 13 year old perhaps. Overall, the ratings were fairly decent for the game Game Informer had rated it 6.75/10, Game Spot 7.5/10 and IGN 7/10. These were fairly good reviews however, the movie was more successful due to the fact that it had showed more of an insight of the life of peter park whereas, the game obviously just focused on the main plot of good defeating evil. In addition, the movie introduced a new Peter Parker played by Andrew Garfield. Therefore, the main and most focus by viewers of the previous three Spider-Man movies was whether he was able to play it as well as the previous one.

The Amazing Spider-Man: Awards

Overall the movie The Amazing Spider-Man had 3 wins and 25 nominations -

They were nominated for an 'Outstanding Action Performance by a stunt Ensemble in a motion picture' In addition, a list of Actors were nominated for their performance and contribution for the movie.

• Won - ASCAP Film and Television Music Awards 2013
• Nominated - Academy of Science Fiction, Fantasy and Horror Films, USA 2013
• Nominated - Annie Awards 2013
• 2nd Place and 3rd Place - Key Art Awards 2013 
• Nominated - Kids Choice Awards, USA 2013
• Nominated - MovieGuide Awards 2013
• Nominated - People's Choice Awards, USA 2013
• Nominated - Rembrandt Awards 2013
• Nominated - Kids Teen Choice Awards 2012 
• Nominated - Visual Effects Society Awards 
• Nominated - World Stunt Awards 2013

The Amazing Spider-Man

Domestic Total Gross: $262,030,663
Distributor: Sony / Columbia	Release Date: July 3, 2012
Genre: Action / Adventure	Runtime: 2 hrs. 16 min.
MPAA Rating: PG-13	Production Budget: $230 million

http://www.boxofficemojo.com/movies/?id=spiderman4.htm

The Amazing Spider-Man - Slide Content

The trailer of The Amazing Spider-Man starts off extremely mysterious as we witness a young Peter Parker saying his 'final' goodbyes to his parents. This attracts the audience as they wonder where are they going? why are they leaving him? will they return?. As he looks at his parents leaving him it transitions into the present of Peter Parker in high school. Whilst in high school he seems as he's segregated due to the fact that many people look at him weirdly as he walks past. This suggest he is either anti-social or is called a geek due to the fact that he is outstanding in Science. As there have been three previous Spider-Man movies the audience already have an insight into his lifestyle therefore, not much is conveyed or remains a mystery apart from the fact that what happened to his parents. Therefore, this creates and enigma code for the audience due to the fact that it remains a mystery to the audience of what happened to his parents. Overall, this movie remains more mysterious compared to the other three that were produced before. Towards the end we witness a one shot scene where there is a point of view shot of Spider-Man free roaming around. The shot connotes that we are one with Spider-Man in a sense. For instance, in a previous interview prior to the release of The Amazing Spider-Man, Andrew Garfield (spider-man) had talked about how everyone has heroic impulses he also had given an example of his brother who is a Doctor. He said doctors journalist have heroic impulses due to the fact they save life similar to Spider-Man himself. Therefore, this is a similarity across two platforms of broadcast. One of which is an interview with the two main stars of The Amazing Spider-Man the other is of the actual trailer of The Amazing Spider-man. In addition, towards the end the Spider-Man logo is just shown by its self with no title. This shows that the audience know the Spider-Man brand well enough that they don't require any title alongside of it in order to know the brand. Therefore, showing the global success it has had around the world to date. In addition. in the interview of the two main stars of The Amazing Spider-Man Andrew Garfield has mentioned about how Spider-Man is a legendary as there have been adaptations, toy, commercials movies, games etc. of Spider-Man and how he's become a global household name over the last 50 years. This is again another example of similarities between two broadcasting videos. The difference between the two broadcasting texts is that one is a trailer. The trailer shows multiple clips from the movie in order to explain the plot of the movie. Where as the interview focused more on the actual stars overall and the performance and history of their knowledge of Spider-Man.