In order for Marvel to target their main market which is young children they had signed a deal with many fast food companies one of the main ones is burger king. At burger king they had provided mini action figures of the charters of the Amazing Spider-man in a way to build hype about the movie overall. This enables them to allow the child to be excited for the up coming movie of Spider-Man. Furthermore, there has been discussion whether using fast food to target their market is a good decision or not. Due to the fact that fast food is fattening however, the concept of Spider-Man is to be healthy and strong but their marketing campaign is challenging the values and ideology of spider-man as a whole.