The Amazing Spider-Man was involved studios such as Columbia Pictures, Marvel Entertainment, Laura Ziskin Productions, Ard Production inc. and Matt Tolmach Productions. The movie was distributed by Columbia Pictures. The Cinematography was produced by John Schwartzman.
In order to promote The Amazing Spider-Man they had came up with a clever Viral marketing campaign. Which was a graffiti logo of the spider-man logo. Similar to the Plan B tag London Campaign which happened across The United Kingdom predominantly in the London area.
Graffitit of the logo in Seattle, Washington
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