Thursday 3 April 2014

The Amazing Spider-Man - Slide Content



The trailer of The Amazing Spider-Man starts off extremely mysterious as we witness a young Peter Parker saying his 'final' goodbyes to his parents. This attracts the audience as they wonder where are they going? why are they leaving him? will they return?. As he looks at his parents leaving him it transitions into the present of Peter Parker in high school. Whilst in high school he seems as he's segregated due to the fact that many people look at him weirdly as he walks past. This suggest he is either anti-social or is called a geek due to the fact that he is outstanding in Science. As there have been three previous Spider-Man movies the audience already have an insight into his lifestyle therefore, not much is conveyed or remains a mystery apart from the fact that what happened to his parents. Therefore, this creates and enigma code for the audience due to the fact that it remains a mystery to the audience of what happened to his parents. Overall, this movie remains more mysterious compared to the other three that were produced before. Towards the end we witness a one shot scene where there is a point of view shot of Spider-Man free roaming around. The shot connotes that we are one with Spider-Man in a sense. For instance, in a previous interview prior to the release of The Amazing Spider-Man, Andrew Garfield (spider-man) had talked about how everyone has heroic impulses he also had given an example of his brother who is a Doctor. He said doctors journalist have heroic impulses due to the fact they save life similar to Spider-Man himself. Therefore, this is a similarity across two platforms of broadcast. One of which is an interview with the two main stars of The Amazing Spider-Man the other is of the actual trailer of The Amazing Spider-man. In addition, towards the end the Spider-Man logo is just shown by its self with no title. This shows that the audience know the Spider-Man brand well enough that they don't require any title alongside of it in order to know the brand. Therefore, showing the global success it has had around the world to date. In addition. in the interview of the two main stars of The Amazing Spider-Man Andrew Garfield has mentioned about how Spider-Man is a legendary as there have been adaptations, toy, commercials movies, games etc. of Spider-Man and how he's become a global household name over the last 50 years. This is again another example of similarities between two broadcasting videos. The difference between the two broadcasting texts is that one is a trailer. The trailer shows multiple clips from the movie in order to explain the plot of the movie. Where as the interview focused more on the actual stars overall and the performance and history of their knowledge of Spider-Man.

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