Young and Rubicam - Aspires

The brand advertised which is 'converse' it a highly valued brand by most younger people. As we're able to identify the 3-d characters appears to be dresses well and groomed which links with aspires as their materialist. Furthermore, they're orientated to their image and appearance they portray. The characters presented are fairly young therefore, suggesting this is targeted towards more of a young audience compared to an older audience.