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David Beckham Aftershave Poster Analysis 

Colour - The colours used are dark colours which is brown, dark grey. This suggest Beckham's aftershave is of evening wear and gives a strong smell. Dark colours are most commonly associated with strong, high class aftershaves. 

Framing - The photography it's self hasn't placed Beckham in the middle however, they've used the rule of thirds. In addition, it seems to be that Beckham has more of the attention compared to his aftershave as his photography is more eye catching compared to his aftershave bottle towards the left. 

Composition - In this poster of David Beckham' aftershave the rule of thirds is used. The rule of thirds take place as Beckham isn't placed towards the centre however, towards the right. Including his product it's more placed towards the left. 

Size - The image of Beckham much larger compared to the aftershave. This implies that David Beckham is of more importance compared to his aftershave. It's like he's just bringing a product on the market just for show. 

Type of Shot - The photography of Beckham is of a medium shot. The camera angle is directly at him. They have used this in order to show the facial expression of Beckham. Furthermore, the medium shot allows us to view his hair, beard styling and suit. This shows us that he is a classy man due to his styling in this specific photo.

Subject Matter -  The subject of the photography is David Beckham who's a world class English footballer. The fact that David Beckham's picture is larger compared to his aftershave suggest he is a brand himself. This also supports the colour of the poster where a light is directly shining on to him, suggesting that he is of importance and all eyes, attention should be on him.

Setting - The photography was taken indoor as mostly during the evening people attend indoor parties, conferences e.t.c.

Lighting - The lighting used in this photography is a light shining on David Beckham. The light shining on David Beckham suggest t he is of importance. All the attention should be on him. Around the outskirts of the picture it's more darker. This suggest his mood is more of a evening type. This implies that the aftershave it's self should be of evening wear as well. 

Pose - In the photography David Beckham is sitting down. He seems very relaxed. It also seems as if Beckham himself is waiting for someone at a restaurant due to his pose of looking slightly bored.