Brand Values

Audi

1.) Audi is a luxury brand car that is targeted predominately at higher class individuals. Audi is a well known global brand that most individuals associate with business men. Audi allows consumers to be inspired by the look and feel of the car therefore, they would be willing to work hard and have a high rank within their hierarchy in their job profession. This will allow them to have a high pay in order to invest into an Audi car. This fits into Dyers line of appeal of having rich, luxurious lifestyle, having successful careers and self-importance and pride.  

 2.) The Brand Audi is a luxurious car company.

3.) Success

McDonalds 

1.)  McDonalds is a global fast food restaurant that stretches from the United Kingdom to China. McDonalds provides meals for all age ranges therefore, it keeps all consumers happy. McDonalds is a restaurant that all kids and family associated with happiness due to the fact that it brings them altogether. This links with the principle of a family meal. This fits into Dyers line of appeal of happy families and childhood. This links with childhood as all children now days have memories of going to McDonalds when they were kids.

2.)  The Brand McDonalds is about the happiness of all consumers.

3.)  Passion.

Nike Football Boots

1.)  Nike is another globally well known brand. Nike have many different categories under their brand name however, Nike football boots are their number one sellers. The boots are worn by elite players within the football profession therefore, suggesting if other consumers were to wear this they would follow in that specific footballers steps. In addition, pride from Dyers line of appeals will come into play as the person whom is playing in Nike boot will feel proud over the fact they’re wearing Nike boots not any other brand. This shows the success of Nike as a global company including their impact on the sport.

2.)  The Nike brand is about providing boots of high quality.

3.)  Elite

Apple

1.)  Apple is a globally well known brand that provides high class technology ranging from phones to computers. Dyers line of appeal would fit into lifestyles. Apple products are owned by most of the public which fits into our lifestyles. As apple continuously provide high quality gadgets it causes competition between competitors therefore, there would be a gradual increase within technology. This would be a benefit to all of us. This also links the natural world.

2.)  The brand Apple is about high class technology.

3.)  Steve Jobs.

Disney 

1.)  Disney is a global brand that is targeted main towards children. Disney provides TV programmes, music, theme parks, stores etc. in order to target a large amount of audience. Disney is commonly associated with most children’s childhood. Therefore, this links with Dyers line of appeal. We see Disney as a family brand that offers happiness to all through their comedy cartoons and movies. It’s a friendly brand that all children and parents can trust and love.

2.)  The brand Disney is about providing happiness.

3.)Childhood.