Preliminary Exercise

In the preliminary exercise I worked with Rohail and Manraj. Our Preliminary exercise was about the main protagonist  carrying out a task for his boss. The we used shots such as medium shots of the protagonist walking towards the door in order to create suspense. The tone in way the character talks also create a sense of an eerie atmosphere. We had positives and negatives. The positive's were was that as a group we all brought our ideas together in order to create this 33 second clip. Furthermore, when we got the camera we went straight to experiment with a variety of shots before actually filming them. As it our first time using a monopod that was our main piece of equipment during filming certain shots. For instance, the shot where I walk up to Manraj and our faces are more towards the left. In addition, we used a creative use of shots in order to make suspense for the character such as the close up of the characters shoes while walking down the stairs. Even though, this was a creative and good shot idea it was out of focus and wasn't steady at times. But during the conversation between the two characters there was a great use of focus which was perfectly directed. Our editing was of a good standard as well however, when I walked through the door there was a small jump during the shots. In addition, the sound quality wasn't that good. The wind was strong during the day we filmed therefore, it's picked up a lot during the clip. To avoid this we could have edited it by quietening down the sound. Moreover, to create tension during this clip we could of used music to contribute to it. Towards the end of the clip we had almost broke the 180 degree rule due to the fact I had moved out of shot. However, due to the fact that we had added a fade to black it's not very noticeable. From the positives and negatives we've learned as a group how to make our filming and editing stronger in order to receive a strong grade in our practical task.

Young and Rubicam - Explores

The advert shows a cruise ship. Explores seek discovery and are energetic. The advert shows the sea which suggests discovery and the people on board are energetic and sets a positive mood. Therefore, this would be appealing to explores. Furthermore, the cruise ship sets adventure which will also be appealing to explores.

Young and Rubicam - Resigned

This advert would appeal to older people/parents. As they look for value in money in all aspects. The advert suggests tradition within people such as family and safety. The fact that more women are shown compared to men suggests that this is targeted more towards more elderly females. In addition, they show essentials that are needed for everyday. Therefore showing tradition. Which links with the Resigned psychographic.

Young and Rubicam - Strugglers

This advert will mostly appeal to struggler. Most of the people shown in this advert are presented to be working class/ middle. Some parts of the advert may show how their average day may go. For instance, what they pass when purchasing alcohol or lottery tickets. The advert may imply what a struggler may see around them when purchasing products such as junk food, alcohol etc.

Young and Rubicam - Succeeder

This commercial will appeal to succeeder's as Bentley is a luxury car brand. This car is typically purchased by higher management and professional in their fields. The brand Bentley is a luxury brand based on self-reward which reflects their hard work. Brands like this can also allow others to aspire to purchase this in the future.

Young and Rubicam - Aspires

The brand advertised which is 'converse' it a highly valued brand by most younger people. As we're able to identify the 3-d characters appears to be dresses well and groomed which links with aspires as their materialist. Furthermore, they're orientated to their image and appearance they portray. The characters presented are fairly young therefore, suggesting this is targeted towards more of a young audience compared to an older audience.

Young and Rubicam - Mainstreamers

This advert will appeal to a large variety of audience. We're able to establish that it will appeal to mainstreamer as Coke is a large brand known by many individuals. Furthermore, coke is a family brand as all ages are able to drink coke. Coke is a drink that is used in celebrations especially for people who do not consume alcohol. Therefore, it's a large brand/family brand.

Psychographics - Aspirers

https://drive.google.com/file/d/0BxF7y6EmLTflejF5T1VOdnZQN0k/edit?usp=sharing

Grade - C

WWW - Information was correct and fit into our psychographic group

EBI - Less text more images contained in the presentation

Disney Presentation - Institution

https://drive.google.com/file/d/0BxF7y6EmLTflc1NfbXcxVlhod3c/edit?usp=sharing 

WWW - Good amount of points presented on each slide.
             Was clear on information and had done good research on Disney
           
EBI -  If you didn't stubble much at points and get stuck

Young + Rubicam 4C's

I believed that I would come under aspires that seek status. My secondary value is status as I have strong ambitions and ideas for the future which are academic and creative wise. However, I'm not too materialist compared to other teenagers. For instance, if there was branded clothing and non branded I would only go for the non-branded clothing if it was appealing to me and looked fairly good.
Ten brands that appeal to me are -

• Super-dry
• Hollister
• Adidas
• Burton
• River Island 
• BMW
• Audi 
• Apple Products - iPhone
• Sony

The brands that I've mention are brands that I mostly prefer. Clothing wise Hollister, super-dry, adidas, Burton & river island match what some aspires may wear. I'm slightly conscious in the way I present my self clothing wise including my hair style.  In addition, some brands such as BWM & Audi are brands I aspire to have when I'm successful in my profession. Therefore, I will work hard in order to have these high branded cars in the future. As i'm not in higher management I would necessary come under succeeder however, I have strong goals for the future that will reflect what I brands I have.

Brand Values

Audi

1.) Audi is a luxury brand car that is targeted predominately at higher class individuals. Audi is a well known global brand that most individuals associate with business men. Audi allows consumers to be inspired by the look and feel of the car therefore, they would be willing to work hard and have a high rank within their hierarchy in their job profession. This will allow them to have a high pay in order to invest into an Audi car. This fits into Dyers line of appeal of having rich, luxurious lifestyle, having successful careers and self-importance and pride.  

 2.) The Brand Audi is a luxurious car company.

3.) Success

McDonalds 

1.)  McDonalds is a global fast food restaurant that stretches from the United Kingdom to China. McDonalds provides meals for all age ranges therefore, it keeps all consumers happy. McDonalds is a restaurant that all kids and family associated with happiness due to the fact that it brings them altogether. This links with the principle of a family meal. This fits into Dyers line of appeal of happy families and childhood. This links with childhood as all children now days have memories of going to McDonalds when they were kids.

2.)  The Brand McDonalds is about the happiness of all consumers.

3.)  Passion.

Nike Football Boots

1.)  Nike is another globally well known brand. Nike have many different categories under their brand name however, Nike football boots are their number one sellers. The boots are worn by elite players within the football profession therefore, suggesting if other consumers were to wear this they would follow in that specific footballers steps. In addition, pride from Dyers line of appeals will come into play as the person whom is playing in Nike boot will feel proud over the fact they’re wearing Nike boots not any other brand. This shows the success of Nike as a global company including their impact on the sport.

2.)  The Nike brand is about providing boots of high quality.

3.)  Elite

Apple

1.)  Apple is a globally well known brand that provides high class technology ranging from phones to computers. Dyers line of appeal would fit into lifestyles. Apple products are owned by most of the public which fits into our lifestyles. As apple continuously provide high quality gadgets it causes competition between competitors therefore, there would be a gradual increase within technology. This would be a benefit to all of us. This also links the natural world.

2.)  The brand Apple is about high class technology.

3.)  Steve Jobs.

Disney 

1.)  Disney is a global brand that is targeted main towards children. Disney provides TV programmes, music, theme parks, stores etc. in order to target a large amount of audience. Disney is commonly associated with most children’s childhood. Therefore, this links with Dyers line of appeal. We see Disney as a family brand that offers happiness to all through their comedy cartoons and movies. It’s a friendly brand that all children and parents can trust and love.

2.)  The brand Disney is about providing happiness.

3.)Childhood.