The IPhone 5C is the latest apple product available on the market. The IPhone 5C has a new and fresh appeal compared to their previous phones. It comes in a variety of colours which means the customer who buys it can buy the colour of phone they want according to their taste and style.
The new style of the IPhone suggests it's targeted towards a younger audience due to the colours available and the new stylish style it's in. In addition, the phone seems more user friendly and it easily fits into our every day life with the new ios7 operating system. The new operating system ios7 is a new clean slick style. Which implies that this phone is a easy workable phone. This altogether give a positive representation of apples new product. Furthermore, the cases of the IPhone 5C is very bright and colourful. The user is able to customise which case they would like to have on. Depending on their colour preference. This links with the fact that this phone is targeted towards a younger audience because of the bright colours used. In addition, this phone is more targeted towards the stylish individuals. People that want to show case their phone.The way the narrative of the Iphone 5C is shown is to be in a step by step processes of it being made. After the process of it being made the finished product is in a woman's hand. This suggest that apple is implying that they are 100% connected with their audience. In addition, this builds a link between the audience and the business. This means that they are more likely to trust apple due to the fact they have shown the process of the phone being made. It also shows towards the end that this phone is compatible to our every day life. By showing the process of the phone this show that this phone is 100% genuine.
By Apple showing what the phone is able to do e.g playing games, face timing it makes the audience want to go out and buy that product too. As they would want to also play games of "console level graphics" and face time family and friends around the world with HD camera available on the IPhone 5C. They want to be part of this hype developed by apple for their new product.
The clam music in the background gives a relaxing feel to the product which give the impression that feeling of this phone is light and relaxing. Its like the phone is a get away from the stress we may have via games, social networking etc.
The values of this phone is that its a new fresh appeal it's the same IPhone but its different due to the look, way it works and the new colours available . It's a phone purely targeted towards the younger generation due to the bright colours it's available in. In addition, this phone will be able to fit into our every days life and possibly make it easier due to the advance technology there is in the phone
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