BBC News

The BBC News is a non profitable organisation. Therefore, this means that they do not gain any profits from the shows that they broadcast however; there funding and revenue comes from the T.V license that the general public pay.  The BBC news sector is responsible for gathering information regarding any new around the world whether that's about war, crime etc. he department's annual budget is £350 million; it has 3,500 staff, 2,000 of whom are journalists.Through the BBC English Regions, BBC News has regional centres across England as well as national news centres in Northern Ireland,Scotland, and Wales. All regions and nations produce their own local news programmes and other current affairs and sport programmes.In 2004, the BBC celebrated 50 years of television news broadcasts. BBC News journalists, cameramen, and programmes have won awards over the years for reporting, particularly from the Royal Television Society. The BBC founded the BBC College of Journalism in 2005 as a part of the BBC Academy, following recommendations made after the Hutton Report.

Case Study Peer Assessment

The person who I am assessing is Danyaal.

He has researched 'Batman - The Dark Knight Rises'. Overall he has covered Mostly print media rather than broadcast and e-media. Example of broadcast he could use are interviews of the main stars, trailer analysis. For E-Media he could have used/taken screen shots of the official twitter page and Facebook and talked about the main points of both and what stands out.
An Example of Print he has used is the DVD cover of The Dark Knight Rises however, links or examples that's analysed aren't shown for e-media or broadcast. I can't find an overall link with Ill Manors with The Dark Knight.

In order for Marvel to target their main market which is young children they had signed a deal with many fast food companies one of the main ones is burger king. At burger king they had provided mini action figures of the charters of the Amazing Spider-man in a way to build hype about the movie overall. This enables them to allow the child to be excited for the up coming movie of Spider-Man. Furthermore, there has been discussion whether using fast food to target their market is a good decision or not. Due to the fact that fast food is fattening however, the concept of Spider-Man is to be healthy and strong but their marketing campaign is challenging the values and ideology of spider-man as a whole.

Character Representation - The Amazing Spider Man

The amazing spider-man representations are fairly stereotypical. For instance, we witness that a white male is in power and has control over situations. He is also represented to be brave, strong and fearless which is a stereotypical representation of a hero. In addition, the dark past the individual has also can be referred as stereotypical due to the fact that most superheros have dark secrets of their past that no one knows. Therefore, what secret they have is something that makes them stronger for the future and situations that they are in currently at that time. In addition, we witness in the trailer for Spider-Man that the girl in there is a princess according to (Vladimir Prop's theory) she is shown to be someone who is close at heart and who someone who the main protagonist has in interest in a lot. In addition, outside the movie the main star Andrew Garfield is represented to have a lot of pressure due to the fact the media question him and talks go on whether he can play Spider-Man better compared to the previous spider-man played by Tobey Maguire. Tobey Maguire had been the first ever actor to play the super hero spider-man on box office. Due to the fact that he was successful in playing spider-man there is pressure on to Andrew Garfield from the media so see whether he was able to play spider man as well as the previous. As previously mentioned in an interview after the release of spider-man Anderw Garfield had touched upon a topic that we are all superheros in our own unique way. He gave examples such as his brother who is a doctor, journalist etc. Therefore, overall suggesting that spider-man him self is normal like us, we need to find our inner hero/ we have our own heroic impulses. The place that is targeted is New York city. New York city is a city which is known all across the globe and people around the world would want to visit it regardless. It has been shown to be targeted in numerous movies for instance, Die Hard, King Kong etc. New York had been shown to be vulnerable then in the end to be strong and able to over come what problems there was. This can also be linked closely to the 9/11 attacks and enforcing that America overall is a strong country that can over come any large scale problem. Therefore, it's an dominate display of America and New York as a whole. There is also a alternative representation of teenagers due to the fact that we witness a teenager who has great responsibility. Normally teenagers are shown to be irresponsible however, The Amazing Spider-Man shows more of a responsible and tender side too teenagers. Apart from the love interest and normal high school problems such as homework, relationship stress bullies.

The Amazing Spider

The Amazing Spider-Man was involved studios such as Columbia Pictures, Marvel Entertainment, Laura Ziskin Productions, Ard Production inc. and Matt Tolmach Productions. The movie was distributed by Columbia Pictures. The Cinematography was produced by John Schwartzman.

In order to promote The Amazing Spider-Man they had came up with a clever Viral marketing campaign. Which was a graffiti logo of the spider-man logo. Similar to the Plan B tag London Campaign which happened across The United Kingdom predominantly in the London area.

Graffitit of the logo in Seattle, Washington 

The Amazing Spider-Man - Game

Prior the release of The Amazing Spider-Man marvel had ensured that their was a game to be released. Beenox, Other Ocean Interactive and Gameloft had developed the game for The Amazing Spider-man. It was released on platforms such as Play Station 3, IOS, X-Box 360 etc. Overall the success of the game was good however, was predominantly targeted towards a younger audience e.g. 3+ or 5 - 13 year old perhaps. Overall, the ratings were fairly decent for the game Game Informer had rated it 6.75/10, Game Spot 7.5/10 and IGN 7/10. These were fairly good reviews however, the movie was more successful due to the fact that it had showed more of an insight of the life of peter park whereas, the game obviously just focused on the main plot of good defeating evil. In addition, the movie introduced a new Peter Parker played by Andrew Garfield. Therefore, the main and most focus by viewers of the previous three Spider-Man movies was whether he was able to play it as well as the previous one.